蘑菇AV

Amazon is also leaning into shoppable TV ads after the success of its first-ever Black Friday NFL game last year, when interactive video ads with a remote clickable overlay received nearly 20 times more interactions than QR codes, according to the company. 2. Walmart. Why: 鈥淲almart is not often seen as the 鈥榠t鈥� place to shop, and it knows,鈥� said our senior content director Becky Schilling.

In 2023, Prime Video will host the first Black Friday NFL game, offering brands valuable鈥攅ven Super Bowl-esque鈥攁irtime. Walmart鈥檚 partnerships with The Trade Desk and Paramount+ promise data-powered connected TV (CTV) inventory. Brands are gaining access to display, video, and CTV inventory. And the Paramount+ deal may signal a deeper partnership to extend Walmart鈥檚 footprint to more screens.

For instance, companies can scale up operations during periods of peak demand, like Black Friday and Cyber Monday, and adapt swiftly to keep up with competitors鈥� innovations. It鈥檚 less expensive than a custom platform. Working with existing service providers costs less than building services from scratch.

Cruz expressed optimism that first-party sales would rebound in Q4, spurred on by events like the World Cup, Black Friday, and Christmas, as well as the rollout of 5G in Brazil. Carrefour was alone among the retailers we track to buck Brazil鈥檚 slow sales growth trend in Q2 2022.

So one point, tentpole shopping holidays apparently losing their luster. 54% of holiday shoppers said they don't view Black Friday and Cyber Monday as essential for their needs, according to Basis Technologies and GWI survey.

Black Friday purchases rose 10% this year as shoppers looked for bargains ahead of the festive period, according to Nationwide data. Consumers are also shopping around to find good deals. Over one-third of concerned holiday shoppers (36%) will shop with brands or stores they don鈥檛 typically buy from to find cheaper gifts, per YouGov鈥檚 study. People have started shopping earlier to spread the cost.

The 2022 holiday season鈥檚 solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion鈥�5.8% more than last year, per Adobe Analytics data.

But still, the vast majority of consumers do wait a little bit longer to do most of their shopping towards the Cyber Five, Black Friday, and after Black Friday and into the last couple of weeks of the holidays. Especially when budgets are tighter, I think more consumers will be willing to wait longer to see when they can get the best deal.

The first game of the season, up 16% year-on-year, and then it had the Black Friday marquee football events, the kind of Mini Super Bowl as it was nicknamed, selling 30-second ad spots for 600 grand a piece, which is pretty impressive. Time for grades, gents. What grade would you give to Amazon for their Q4 and then also for their overall 2023 performance? Zak, let's start with you. Zak Stambor:.

I think as long as we have Thanksgiving, we will have the Black Friday and the Cyber Five. Okay, that is all we have time for today, so thank you for joining me, Zak. Zak Stambor:. Yeah, thanks for having me. Sara Lebow:. And thank you, Jeremy. Jeremy Goldman:. Great to be with you, guys. Sara Lebow:.

We also have another tent pole for Amazon around Black Friday and Cyber Monday. So we now have three key tent poles. And a question I get is, is Amazon going to do more of these? And I think the answer is yes eventually. So what is one that could happen? They've got three times a year, summer, fall, and winter holiday already covered. So to me the obvious one is in the spring.

But perhaps more interestingly, Super Bowl week is considered the Black Friday of the snack industry. According to them, snack food overall sales jump 10 and a half percent last year. I think that's fairly standard. People spend $600 million on snacks that week. Tortilla chip sales increased by 22%. Potato chips go up 10%, pretzels go up 7%.

If you have a fast approaching, let's say event like a Black Friday sale or Boxing Day promotions and stuff and you need to promote creatives ASAP, might be difficult for you to build quality ads quickly, while it's easy on your wallet. The turnaround times can be really long and then there's a billing aspect.

I know that as the holidays gear up, they're looking at offering some major discounts for Black Friday and beyond, probably. Sara Lebow:. We've got Blake making a conversion from a video we saw, we've got Skye making a conversion from seeing something appear over and over again on the TikTok Shop tab, and then we have me, I have never made a purchase from TikTok Shop and I hate TikTok Shop.

I know that Walmart has used early access to sales like Black Friday sales and it's held exclusive sales for members, which is pretty standard. That's kind of in the Amazon Prime model, and we've also seen early access to products from other membership programs or loyalty programs as a perk.