I know that as the holidays gear up, they're looking at offering some major discounts for Black Friday and beyond, probably. Sara Lebow:. We've got Blake making a conversion from a video we saw, we've got Skye making a conversion from seeing something appear over and over again on the TikTok Shop tab, and then we have me, I have never made a purchase from TikTok Shop and I hate TikTok Shop.
I know that Walmart has used early access to sales like Black Friday sales and it's held exclusive sales for members, which is pretty standard. That's kind of in the Amazon Prime model, and we've also seen early access to products from other membership programs or loyalty programs as a perk.
The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year. But competition from omnichannel RMNs is mounting.