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But cable TV is a very different medium from a mobile app and what works with HSN and QVC鈥檚 audiences may not resonate with younger consumers. However, being an earlier mover may enable it to find the right formula. Go further: Listen to the recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode focused on livestreaming.

It also includes multichannel video providers on a subscription basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services). "Other" industries include categories that fall outside of those mentioned, such as real estate, politics, nonprofit, professional services, energy, manufacturing, industrial, and education.

But I think that the future of this bundling, one way in which it's different from the cable years is that people are going to do a lot of moving around, which they couldn't do with cable. Marcus Johnson (17:31):.

I don't think it's been entirely hashed out, but there's been suggestions that even though each company owns a third, the revenue will be apportioned, kind of like how the cable subscriber fees are for each channel. So it definitely costs more to have. The amount of dollars that ESPN gets per cable subscriber is definitely higher than TNT or FS1.

One of the biggest markets affected by the downturn is linear TV. 2022 is a record year for cord-cutting鈥攚e forecast that just over a third of US households will drop cable and satellite this year, prompting many advertisers to look to digital channels instead. As a result, linear TV will make up less than 20% of US ad spending for the first time ever.

Our take: The introduction of Venu Sports could significantly affect the sports streaming market, providing a robust alternative for sports enthusiasts who have moved away from traditional cable. By consolidating numerous sports channels and live events into a single service, Venu Sports has the potential to simplify how fans access and enjoy sports content.

鈥淭he dispute still raises questions about the viability of the cable bundle and the streaming business model,鈥� said Insider Intelligence principal analyst Paul Verna. 鈥淭he structural problems with both of those paradigms will not only continue but accelerate.鈥�.

We saw a milestone moment in July 2022 when US streaming TV viewership eclipsed cable TV for the first time ever according to measurement firm Nielsen. Advertisers, eager to follow consumers鈥� eyeballs and purchasing power, have responded by piling into CTV advertising at an increased rate.

One contributing factor may be the predominance of multigenerational households: A larger household means a greater demand for content variety, which streaming offers more readily and affordably than traditional or cable TV. Per the 2023 Census data, the average number of people per family household is highest among Hispanics compared with other racial and ethnic groups.

That said, there鈥檚 one metric that鈥檚 actually ahead of Super Bowl ads: average costs per thousand for primetime upfront broadcast and cable ads. Those prices rose by CAGRs of 8.4% and 8.3%, respectively, in the 11 years from the 2008鈥�2009 upfront season to the 2019鈥�2020 season, according to Media Dynamics Inc.

TikTok is specifically betting on Indonesia, where it has over 277.5 million users and where influencers on its social video platform sell products on livestreamed videos鈥攕imilar to home shopping channels on cable TV but with a much wider reach.

Work stoppage in Denmark: Construction on Meta鈥檚 expansion was already underway, with foundations, sewers, cables, a canteen and parking space for 1,000 cars already installed when the contract was terminated. 鈥淲e have decided not to move forward with the planned expansion beyond three buildings,鈥� said Meta spokesman Peter M眉nster in a statement.

A higher percentage of US adult Gen Z respondents were receptive to social media advertising (72%) compared with ads on streaming TV (47%), cable TV (28%), or broadcast TV (20%), per a February 2023 NCSolutions survey. They occasionally unplug.

Note: TV includes broadcast TV (network, syndication, and spot) and cable TV; excludes digital. CTV includes digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

That is really a way for a lot of these companies that are very invested in the cable ecosystem to keep that alive, to prop it up. So I think there are business reasons why they're all happening, and I don't necessarily see one as emerging as like the "winner.". Marcus Johnson (00:23):. Hey, gang.

So it goes, just for context for folks, in terms of the ranking of where Americans spend their time streaming things, basically watching TV, whether it's streaming or cable or whatever, YouTube's first with 11%, Netflix has eight, then it's Prime Video with three and then... So that's your top three. Then you've got Hulu, Disney+, and Peacock with just over 2%.

(The same study found that 30% of cable TV subscribers plan to cancel their service this year.). Why they鈥檙e churning: Streamers are adjusting their prices, reflecting the rising costs of content delivery. Notable hikes have been seen across all the major streaming platforms, including Netflix, Disney+, and Prime Video. These price increases are a response to a saturated market.

During a period when Starz was not running a sale, the cable and streaming TV network introduced a 鈥渟pin the wheel鈥� ad that based its value proposition on Starz鈥檚 original content. The 鈥淲heel of Starz鈥� page got consumers excited about Starz鈥檚 lineup, more so than if they had clicked an ad to subscribe and save.

It has also hired additional security personnel in stores and secured high-end products with locked cables and sensors. Increasing the cost of theft: Spurred on by retailers鈥� lobbying efforts, there has been significant movement to address the issue at both the federal and state levels.

Digital pay TV services (sometimes called vMVPDs) like YouTube TV offer an experience similar to cable, where users have access to a library of live TV channels. The joint sports offering between ESPN, Warner Bros. Discovery, and Fox would also combine multiple offerings. These platforms need to find other ways to stand out beyond exclusivity. Look for streamers that offer the best first-party data.

For this forecast, we consider traditional linear TV any type of video content delivered via cable, satellite, telecom, or over-the-air antenna. We define digital video as video viewed via over-the-top or connected streaming services, as well as video viewed on social media, including YouTube. Time spent with each medium includes multitasking.

Cable viewing went from first to second as its share fell from 36 to 30. So basically streaming and cable swapped places second to first, first to second. Broadcast in third fell nearly two points to 25%. Within the streaming slice, you can zoom in and see what's going on within streaming.

That Thursday night game was simulcast on regular TV, broadcast TV, not just cable and on Peacock and on YouTube TV, NFL package, which seems... I mean that's the sweet spot actually. It seems like this is the kind of numbers they can achieve when they put those games up everywhere.

Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., cable TV, wireless cable TV, and direct broadcast satellite services).