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Primary care doctors are switching from cable to streaming TV services, per a May 2023 survey from Roku. Those doctors are two times more likely than physician cable subscribers to restrict in-office visits from pharma reps. They鈥檙e also less aware of pharma brands than are doctors who watch linear TV. Mobile ad spending will dominate, but barely.

It's kind of a mini digital cable. However, you don't get all the stuff you used to get with cable. You still have to pick and choose things to create the right service for you. Lots to work out. We'll keep an eye on it, but that's what we've got time for the story of the week. Let's move now to a game. We call it the Super Duper Game. How does it work?

It also includes multichannel video providers on a subscription basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services). "Other" industries include categories that fall outside of those mentioned, such as real estate, politics, nonprofit, professional services, energy, manufacturing, industrial, and education.Less.

That drove it to focus on producing fast-selling private-label items like phone-charging cables rather than a wide array of items that sell in low quantities. The company has also taken several other steps to cut costs, including multiple rounds of layoffs, pausing construction on its HQ2, and cutting ties with some European wholesalers.

Most inventory is delivered against premium video content from broadcast TV, cable, and streaming studios.

Many of those viewers were once cable users, but thanks to the rise of CTV, we can expect cord-cutter households to outnumber traditional pay TV households by the end of this year. Part of what has accelerated that shift is the rise of lower cost (or free) ad-supported content for viewers to watch.

Return-path data (RPD) from cable and satellite set-top boxes (STBs). Automatic content recognition (ACR) data from smart TVs. According to Nielsen's National TV measurement as of October 2023, 70.6% of US TV homes own a smart TV, up from 62.3% two years ago. With this growth, the scale of big data is more necessary than ever to decode today's fragmented viewing landscape.

But cable TV is a very different medium from a mobile app and what works with HSN and QVC鈥檚 audiences may not resonate with younger consumers. However, being an earlier mover may enable it to find the right formula. Go further: Listen to the recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode focused on livestreaming.

It also includes multichannel video providers on a subscription basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services). "Other" industries include categories that fall outside of those mentioned, such as real estate, politics, nonprofit, professional services, energy, manufacturing, industrial, and education.

I don't think it's been entirely hashed out, but there's been suggestions that even though each company owns a third, the revenue will be apportioned, kind of like how the cable subscriber fees are for each channel. So it definitely costs more to have. The amount of dollars that ESPN gets per cable subscriber is definitely higher than TNT or FS1.

But I think that the future of this bundling, one way in which it's different from the cable years is that people are going to do a lot of moving around, which they couldn't do with cable. Marcus Johnson (17:31):.

鈥淭he dispute still raises questions about the viability of the cable bundle and the streaming business model,鈥� said Insider Intelligence principal analyst Paul Verna. 鈥淭he structural problems with both of those paradigms will not only continue but accelerate.鈥�.

We saw a milestone moment in July 2022 when US streaming TV viewership eclipsed cable TV for the first time ever according to measurement firm Nielsen. Advertisers, eager to follow consumers鈥� eyeballs and purchasing power, have responded by piling into CTV advertising at an increased rate.

Our take: The introduction of Venu Sports could significantly affect the sports streaming market, providing a robust alternative for sports enthusiasts who have moved away from traditional cable. By consolidating numerous sports channels and live events into a single service, Venu Sports has the potential to simplify how fans access and enjoy sports content.

One contributing factor may be the predominance of multigenerational households: A larger household means a greater demand for content variety, which streaming offers more readily and affordably than traditional or cable TV. Per the 2023 Census data, the average number of people per family household is highest among Hispanics compared with other racial and ethnic groups.

That said, there鈥檚 one metric that鈥檚 actually ahead of Super Bowl ads: average costs per thousand for primetime upfront broadcast and cable ads. Those prices rose by CAGRs of 8.4% and 8.3%, respectively, in the 11 years from the 2008鈥�2009 upfront season to the 2019鈥�2020 season, according to Media Dynamics Inc.

TikTok is specifically betting on Indonesia, where it has over 277.5 million users and where influencers on its social video platform sell products on livestreamed videos鈥攕imilar to home shopping channels on cable TV but with a much wider reach.

Regional Sports Networks, already struggling due to the decline in cable and satellite subscriptions, might face additional challenges as more national games move to broader platforms. While the league鈥檚 embrace of streaming aligns with industry trends toward digital media, it鈥檚 natural to expect some resistance from linear TV audiences that don鈥檛 have access to Prime Video.

A higher percentage of US adult Gen Z respondents were receptive to social media advertising (72%) compared with ads on streaming TV (47%), cable TV (28%), or broadcast TV (20%), per a February 2023 NCSolutions survey. They occasionally unplug.

(The same study found that 30% of cable TV subscribers plan to cancel their service this year.). Why they鈥檙e churning: Streamers are adjusting their prices, reflecting the rising costs of content delivery. Notable hikes have been seen across all the major streaming platforms, including Netflix, Disney+, and Prime Video. These price increases are a response to a saturated market.

During a period when Starz was not running a sale, the cable and streaming TV network introduced a 鈥渟pin the wheel鈥� ad that based its value proposition on Starz鈥檚 original content. The 鈥淲heel of Starz鈥� page got consumers excited about Starz鈥檚 lineup, more so than if they had clicked an ad to subscribe and save.

It has also hired additional security personnel in stores and secured high-end products with locked cables and sensors. Increasing the cost of theft: Spurred on by retailers鈥� lobbying efforts, there has been significant movement to address the issue at both the federal and state levels.

Note: TV includes broadcast TV (network, syndication, and spot) and cable TV; excludes digital. CTV includes digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

Digital pay TV services (sometimes called vMVPDs) like YouTube TV offer an experience similar to cable, where users have access to a library of live TV channels. The joint sports offering between ESPN, Warner Bros. Discovery, and Fox would also combine multiple offerings. These platforms need to find other ways to stand out beyond exclusivity. Look for streamers that offer the best first-party data.

For this forecast, we consider traditional linear TV any type of video content delivered via cable, satellite, telecom, or over-the-air antenna. We define digital video as video viewed via over-the-top or connected streaming services, as well as video viewed on social media, including YouTube. Time spent with each medium includes multitasking.