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Our take: The incoming Trump administration鈥檚 mandate to raise tariffs on China, Mexico, and Canada has already resulted in China banning rare mineral imports to the US, putting companies like Nvidia on the defensive. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Wayfair plans to reinvest savings from the restructuring across several key initiatives, including investing in its remaining international markets鈥�Canada, the UK, and Ireland鈥攁nd doubling down on physical retail. Since the retailer opened its first physical store last year outside Chicago, online sales to customers who live near the store have increased.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

Searching for tutorial videos is extremely common; 66% of social search users in Canada (a comparable market to the US) said they look for such content, according to February 2023 research from GetApp, while 47% search for educational videos. People to follow or get to know. Among social search users worldwide, 58% look for people, per a January 2023 HubSpot survey.

Its upcoming launch in Sephora鈥檚 US, Canada, and UK stores could supercharge that growth by boosting brand awareness and enabling more shoppers to get their hands on Rhode鈥檚 viral lip tints. There are other upsides to the deal. Buying Rhode deepens e.l.f.鈥檚 presence in skincare and allows it to attract a more affluent customer, one who may be more resilient amid uncertainty.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

The president-elect recently said he would impose tariffs of 25% on Mexican and Canadian imports and an additional 10% on Chinese imports. During the campaign, Trump had proposed tariffs as high as 60% for Chinese goods, but business and inflationary concerns could have softened his approach.

Nvidia is embarking on an AI tour this summer to 鈥嬧�婮apan, Korea, India, Canada, France, the UK, Germany, Italy, and Spain to seek partnerships for AI factories. It is also investing in Taiwan. HP is similarly looking to expand its factories in Vietnam, Thailand, India, Mexico, and the US.

Need for speed: 71% of consumers in the US, the UK, and Canada said short wait times make them feel the most respected by a company, per Five9, though some worry it signals a lack of interest in customer satisfaction.

Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.

That move was blasted by America鈥檚 Big Three automakers, who noted that it would make it cheaper to import UK cars containing few US-made components than USMCA-compliant vehicles that are manufactured in Mexico or Canada and contain 50% American parts.

Tariff threats are also creating ripple effects around the world: They contributed to Canadian Prime Minister Justin Trudeau鈥檚 resignation and increased the likelihood that Chinese policymakers will allow the yuan to weaken. Our take: The impacts of Trump鈥檚 tariffs are already being felt鈥攅ven before their shape and structure are known.

Following his inauguration, Trump promised 25% tariffs on Canada and Mexico starting February 1, which could lead to costlier claims for auto insurers. But the president appears to be walking back some of his campaign promises of sweeping tariffs, per Bloomberg.

The streamer introduced additional fees for 鈥渟ub accounts鈥� in Canada, New Zealand, Portugal, and Spain. Users in those countries can create two sub accounts for additional users for a monthly fee per user. Sub accounts can transfer their profiles to new individual accounts to keep their personalized recommendations and viewing history.

So in terms of what's happening in Canada, a couple of major players, like Bell Media. Bell Media hasn't, which has their main linear TV channel as CTV Canada, doesn't really have a FASST play at this point in time. Rogers, as I mentioned earlier, made that deal with Tubi in 2020 to bring that content to Canada and that experience to Canada.

This year alone, Finserv acquired Payfare, a Canada-based earned wage access provider; PCCV, a Dutch payments solution provider; Pinch Payments, a payfac serving merchants in Australia and New Zealand; and Money Media, a Brazilian fintech.

Trump鈥檚 initial round of tariffs singled out Mexico, Canada, and China, California鈥檚 three largest trading partners. Over 40% of imports to the state originated from those countries last year, and the three nations took in over one-third of California鈥檚 exports.

Not its first rodeo: Best Buy aims to learn from its experience operating an online marketplace in the US from 2011 to 2016, as well as its marketplace in Canada. The retailer鈥檚 previous marketplace only drove about 1% of domestic revenues and led to confusion among consumers who bought items from third-party sellers then tried to return that merchandise to the retailer鈥檚 stores.

Canadians are especially reluctant to travel south at the moment: Air Canada reported a 10% drop in demand for bookings between Canada and the US for the April to September period, while border crossings between the two hit their lowest level since the pandemic in February.

The survey was conducted in Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, United Arab Emirates, the UK, and the US.

Why it鈥檚 worth watching: The survey queried 3,576 adults in the US from March 20 to 26 amid mounting scrutiny of the video-sharing app that鈥檚 owned by Chinese tech firm ByteDance. Governments of the US, Canada, Belgium, India, the UK, the European Commission, and France have banned TikTok from government devices over data privacy and national security concerns.

The game will stream for free and be available to all YouTube and YouTube TV users worldwide, except those in Canada and select other countries, according to the post. The broadcast marks the first time that an NFL game will be streamed on YouTube for free. 鈥淟ast year, people spent over 350 million hours watching official NFL content on YouTube,鈥� per Mary Ellen Coe, YouTube鈥檚 chief business officer.