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Yeah, so I insisted that we go to Sam's Club instead of Costco, specifically because of Scan and Go, we could get in and out quickly when the lines and everyone was going crazy.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

And I think that's what a few of those examples that you mentioned, including Walmart, the Home Depot, Costco is another one, that have a massive impact on mass merchant retail in Canada. So a key drawback for some of the failures is trying to apply some of the strategies that worked in the US and apply them to Canada.

I was in the store with a Gen Z friend the other day, we were at Costco, and she pointed out that the little asterisk on the price tag meant that it was going to be moved out soon. And so she was like, "Wait another two weeks and the price will drop. So we'll come back then." And she was so savvy about it, and I'd never heard of that. Sara Lebow (14:11):. Yeah.

Many retailers launched paid memberships over the past three years. For the most part, they were intended to increase revenues and build loyalty during the pandemic-driven ecommerce boom. But the slowdown in revenue growth indicates that consumers are only willing to spend so much on retail subscriptions, particularly amid economic uncertainty.

Well, it's for non-emergent primary care type issues, but we're seeing retailers like GNC and Costco and even CVS and Walgreens don't have subscription based primary care services, but they do show you the cost of a service online as you're looking to schedule a visit.

I think you're seeing that analogy lends itself well to some of the things that we're seeing on the retail and delivery end of it where you're basically being sold on an offering, whether it's a Prime membership or a Costco membership or whatever, and none of these things are really new.

And when they're indulging, they're probably buying them in bulk to save money from a Costco, Target or Walmart. And there's the typical mother knows best adage of, we've got plenty of food at home, why do we need to stop off at the convenience store for a pack of Oreos? And that's a big thing. That's a big part of it.

You can tune in tomorrow to hang out with host Sara Lebow on the Reimagining Retail Show as she speaks with VP of content, Suzy Davidkhanian, and senior analyst on the retail team, Zak Stambor, all about the genius of Costco.

Costco another one. Suzy Davidkhanian (17:10):. Yes. The equivalent for Apple is the Genius Bar. Do you need a place to sit down in that white well modern designed space to have them come and help you? No, you could probably go stand in the back and do something and then move on with your life. But they have this design aesthetic that makes it feel so much more luxurious, though it's a service.