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Amazon is on a never-ending mission to speed up delivery: The retailer鈥檚 latest initiatives, including smart glasses and streamlined grocery fulfillment, will help cut costs and encourage shoppers to order more鈥攁nd more often.

Alibaba and JD.com tout Singles Day successes, but the data is murky: While transactions rose 27% YoY, the sale was 10 days longer than last year, making it an uncertain gauge of consumer sentiment.

CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.

What are 2023鈥檚 top retail media networks for CPG brands? From Amazon to Kroger, we share a selection from our in-depth report evaluating ad buyers鈥� perceptions of leading platforms.

From media and entertainment slump to food falling behind in consumer packaged goods (CPG), our analyst breaks down what鈥檚 driving digital ad spend growth in 2024. 1. Breaking tradition, retail鈥檚 digital US ad spend growth (10.6%) falls below the overall growth rate of 12.6%.

In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.

Some 58% of Association of National Advertisers (ANA) marketers used retail media networks last year, according to a report from the ANA. In the next year, expect to see more movement from marketers outside of consumer packaged goods as brands look to take advantage of the recession-friendly ad space.

Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.

eBay recently posted ad revenues of $367 million in Q2 2023鈥攁 growth of 35% YoY鈥攊n its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay鈥檚 market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let鈥檚 break down what eBay is doing right.

In 2024, retail media ad spend will grow 28.6%, coming to just under $60 billion, per our forecast. To reach that potential, retail media networks (RMNs) need to identify what attracts advertisers and set them up for success. Here鈥檚 how three consumer packaged goods (CPG) leaders are thinking about retail media.

Retail media has been buoyed by consumer packaged goods companies and grocery brands looking to get their products in front of shoppers closer to the point of purchase. But now, other categories are looking to join the party: nonendemic advertisers.

For consumer packaged goods (CPG) advertisers, retail media will become a key piece of search and display expenditures. In 2024, CPG advertisers will spend C$2.86 billion on digital formats, a growing share of which will be on ecommerce sites that transact a growing share of CPG sales. Smarter TVs mean even more streaming. Smart TV penetration continues to climb.

They want to be the brand, whether the product is content or consumer goods鈥攐r both. For example, Jimmy 鈥淢rBeast鈥� Donaldson has parlayed his YouTube fame to a product line (Feastables chocolate) and a high-profile reality show deal with Amazon Prime Video.

The context: The news comes just a few months after DoorDash added access to Max With Ads streaming service for DashPass Annual Plan members. Partnerships help broaden the scope and utility of DashPass, which should put it in a stronger position to take on Uber, as the latter offers members of its Uber One service free food delivery and discounted rides.

New Starbucks CEO Brian Niccol has his work cut out for him: One can look to his former employer, Chipotle, to see how he can sharpen the coffee chain鈥檚 focus.

With 65.9% of digital ad dollars spent in the US this year going to mobile, according to our March 2024 forecast, brands must find ways for their mobile ads to stand out. Interactive ads can do that for brands, but the successful types vary between industries.

The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.

As the path to purchase becomes more fragmented, brands must be everywhere the customer is鈥攁nd retail media partnerships are stepping up. 鈥淭here really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,鈥� Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. 鈥淓very conversion point is a brand-building opportunity.鈥�

Just Eat Takeaway expands retail media offerings with Rokt partnership: The delivery company joins DoorDash, Instacart, and Gopuff in enhancing its ad capabilities