蘑菇AV

This growth will outpace both digital and social ad spend growth, though influencer marketing will still account for a smaller share of overall marketing budgets. Companies like ShopMy and Mavely aim to serve brands鈥� desire to see metrics and a clear ROI behind their spending.

It has digital real estate鈥攍ike its travel hub鈥攚ell primed for ads and could leverage data from its mortgage and investment products. Weaknesses. Chase does not have access to brand- or SKU-level data, meaning less precise targeting versus its peers in the payments space.

Financial institutions (FIs) will burst through the financial media network (FMN) door first cracked open in 2024. Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They鈥檙e the most high-profile FIs to do so yet, signaling that FMNs could be a meaningful new revenue stream for the financial services industry.

Consequently, many retailers are finding themselves with an increased supply of ad inventory free from the constraints of their finite, on-site digital real estate. The emergence of commerce media will increase the prevalence and practice of non-endemic advertising.

Despite YouTube鈥檚 implementation of a host of technical updates designed to make native commerce easier, the video platform is not overrepresented in any product categories. It is notably underrepresented in the fashion-related categories. Instagram's social shoppers are fashion-focused. More than half of Instagram鈥檚 social shoppers have purchased clothing while using the Meta-owned platform.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

TikTok Shop鈥檚 demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

In the last of five reports in our 鈥淧ayments Ecosystem鈥� collection, we look at what鈥檚 influencing retail sales growth across in-store, online, and social commerce channels鈥攁nd what it means for payment providers.

Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.

Social commerce does not mean native commerce. Some social platforms remain interested in becoming native commerce platforms. But most have shifted their focus in ways that do not compel brands to surrender customer relationships. Price point matters. Regardless of platform, most social shoppers are spending small amounts of money when they buy something. Brand-led, brand-forward content works.

At the same time, the company is challenging Amazon鈥檚 ecommerce dominance with investments in fast delivery, its Walmart+ program, and its rapidly expanding online marketplace. Here鈥檚 a look back at some of Walmart鈥檚 notable achievements in the past year. Walmart made inroads with a broad swath of shoppers.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify鈥檚 tools and services into their online platforms.

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging鈥攔ather than alienating鈥攃onsumers.

The question: What do commerce media, Starbucks鈥� struggles, Gen Z鈥檚 path to purchase, and Walmart鈥檚 Vizio acquisition have in common? The answer: Each was discussed on our 鈥淩eimagining Retail鈥� podcast this year. Here are a few of our favorites from the past few months, in no particular order:. The commerce media companies to watch and the emergence of the financial and travel networks.

But users are decidedly skeptical of customer service chatbots: Just 9% of online shoppers think that using AI for customer service improves their ecommerce experience, per a survey by Bizrate Insights. Fourteen percent believe it makes the experience worse, and 56% think it depends on how the technology is used.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they鈥檙e balancing in-store and online rewards as well as D2C and wholesale commerce.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and 肠辞尘尘别谤肠别,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.