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Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify鈥檚 tools and services into their online platforms.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

This sponsored article by AppsFlyer will explore commerce media.

Payments and Digital Commerce Platforms Forecast 2024 (Subscription required). Note: Respondents were asked, "Where did you make your most recent travel purchase?". Methodology: Data is from the August 2024 Hopper report titled "Activating Gen Z: Generation Z & the Future of Travel." 2,300 US consumers ages 18+ were surveyed during March 11-18, 2024.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they鈥檙e balancing in-store and online rewards as well as D2C and wholesale commerce.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

Mcommerce growth is slowing, but mobile鈥檚 importance isn鈥檛 going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and 肠辞尘尘别谤肠别,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

There鈥檚 more: Nearly half of US adults have made purchases via shoppable commerce on social media, but growing partnerships between brands and CTV platforms, especially during live events, may shift this trend toward TV.

The blurring line between virtual and physical goods creates opportunities but also raises questions about data privacy and digital consumption's environmental impact.

础耻蝉迟谤补濒颈补鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

As the path to purchase becomes more fragmented, brands must be everywhere the customer is鈥攁nd retail media partnerships are stepping up. 鈥淭here really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,鈥� Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. 鈥淓very conversion point is a brand-building opportunity.鈥�

Premium digital platforms could suffer from a shift in advertising mix toward low-cost options. If advertisers respond to budget cuts by impulsively reallocating their ad spending to lower-cost channels like the programmatic open web or even MFAs, premium digital 辫濒补迟蹿辞谤尘蝉鈥攊苍肠濒耻诲颈苍驳 commerce media networks, social networks, and CTV platforms鈥攎ay suffer.

Visa鈥檚 Intelligent Commerce. Visa鈥檚 AI agents will purchase items or services based on customers鈥� preset preferences, limits, and guidelines. The service will replace card details with tokenized digital credentials to boost payment security. Affirm鈥檚 AdaptAI.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

叠谤补锄颈濒鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Develop commerce strategy (retailers and brands). Develop media strategy and allocate budget for campaigns (brands and agencies). Executive Summary. Digital buying has plateaued among older generations, leaving Gen Z to drive growth. Many Gen Zers still live with their parents鈥攅specially those ages 18 to 24. This reduces financial pressures and enables more discretionary spending.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers鈥攐ffering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.