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And the demand is already there: 39% of US consumers who have used or plan to use genAI have used the technology for online shopping, and 53% plan to do so this year, per Adobe. Most consumers are turning to it for product research (55%) and recommendations (47%). Native shopping features could close that loop鈥攃onverting search into sale, all in one place.

The company has expanded access to its commerce API, which links Meta ad impressions to third-party marketplace sales. This tool was previously only available to networks with 20,000 or more sellers. Meta is giving some retail media partners direct access to impression logs and product-level performance data, eliminating reliance on third-party measurement providers.

The agency has established partnerships with Snapchat, Amazon, Google, Instagram, TikTok, and Instacart, aiming to bridge creator commerce and performance marketing. Clients already working with Creo include Mountain Dew, Delta, and State Farm, with Creo citing the ability to unify creator messaging with performance marketing goals.

Other retailers will likely need to follow suit or risk being outpaced in a fast-changing commerce media environment.

What is commerce media? At its core, 鈥渃辞尘尘别谤肠别 media鈥� refers to digital advertising powered by first-party transaction data. Commerce media networks are powered by companies whose core business is selling products or services versus selling advertisements. All retail media is commerce media, but not all commerce media is retail media.

2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.

A 28.79% rise in stock price reflects investor confidence in AppLovin鈥檚 ability to expand beyond gaming and establish itself as a leader in digital commerce advertising.

Online resale merchandise value will reach $40 billion in the US by 2029, at a compound annual growth rate (CAGR) of 13%, according to March data from thredUP.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Brands can display commerce items on the right side of connected TV (CTV) screens during ads. Viewers can browse, shop, and then scan a QR code with their phone to check out without leaving YouTube鈥檚 TV interface. Timing-based ad targeting tools.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

Situate affiliate marketing within the broader digital ecosystem. Touch on current trends within the channel that may influence investment.

Non-retail commerce media channels typically mean payments, travel, and intermediaries that overlap with retail. But more nontraditional commerce media networks have been popping up from places like Mohegan鈥檚 casinos, RE/MAX鈥檚 real estate websites, and Planet Fitness鈥� gyms.

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

Nearly every major retailer (and many smaller ones) has already launched media networks, but it鈥檚 not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.

Price is the biggest factor that influences US shoppers to purchase from a marketplace versus going directly to a retailer鈥檚 site, according to a May 2024 survey by Digital Commerce 360 and Bizrate Insights. Use this chart: Marketers and retailers can use this chart to highlight the importance of owned channels and illustrate the need for omnichannel marketing strategies. Related 蘑菇AV reports:.