蘑菇AV

With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. 鈥淭o me, the absence of cookies doesn't mean absence of audience targeting,鈥� said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half 蘑菇AV summit. 鈥淵ou can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than 驳辞辞诲,鈥� he added.

CMS must recalculate UnitedHealthcare鈥檚 Medicare Advantage star ratings: The ruling could be a good omen for Medicare Advantage insurers whose ratings were downgraded.

CMS must recalculate UnitedHealthcare鈥檚 Medicare Advantage star ratings: The ruling could be a good omen for Medicare Advantage insurers whose ratings were downgraded.

I mean, I wouldn't say less likely, but I would say not in digital channels at least. They over-index pretty high on a lot of the digital channels that we track. One thing that was surprising is that they're kind of neck-to-neck with the general population on social media.

In January, Malaysia levied a 10% sales tax on imported goods bought online for less than MYR 500 ($110)鈥攊mplicitly targeting sellers from China. These goods were previously exempt from the sales tax, import duties, and excise duties typically applied to higher-priced products. Thailand implemented similar measures in July.

Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to 蘑菇AV鈥檚 August 2024 forecast.

Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.

贰耻谤辞辫别鈥檚 Digital Services Act will force Apple to allow 鈥渟ideloading鈥濃�攁pp uploads through third-party app stores. Sideloading already exists on Android, but Google still takes a cut of revenues. This may provide an opening for Microsoft, Sony, Epic Games, and others to create third-party game stores on mobile. Privacy rules lead to more hybrid monetization strategies.

Most customers are satisfied with their digital options: Ninety-six percent of consumers across all age groups say their online and mobile banking experience is good, very good, or excellent. That doesn鈥檛 mean banks should slow down digital innovation, however.

Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

Shopping habits foretell the next phase of digital growth for grocery products.

Non-endemic brands鈥攖hose that don鈥檛 sell their goods and services at a particular retailer鈥攁re among the most coveted by retail media networks. Unlike endemic advertisers, they represent net new marketing spending. And in-store retail media is more likely to lure non-endemic brands than online retail media. Non-endemic advertisers get clearer benefits from in-store retail media than online.

Popular subscriptions for common household goods win when focused on value and convenience. There are still opportunities for brands and retailers in the areas of grocery, personal care, pets, and household goods. But they need to pick the right subscription models to satisfy more budget-conscious consumers. Essential goods that are replenished on an even cadence fit the subscription model the best.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

It upends the traditional TV purchasing model and the 鈥渕ake-驳辞辞诲鈥� approach that has been used for years. At the same time, it鈥檚 unfortunate that the streamer is significantly off with some campaigns. It's a bad look for a company that has ambitions to create a multibillion-dollar ad business over the next few years to miss targets widely at launch.