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While they embrace digital channels, they also rely heavily on in-person shopping and word-of-mouth recommendations to make buying decisions. Gen Z seamlessly blends physical and digital touchpoints, creating a fluid and interconnected shopping journey. That mix leads to some unexpected trends.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome鈥檚 divestment, banking on shifting regulatory winds

YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.

Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Whether it thrives will depend on how well it adapts to an audience that has already moved beyond traditional pay TV.