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This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Juice Media, which represents DSC and other direct-to-consumer brands, said shoppable ads could take up as much as 20% of budgets. Many buyers noted their interest and uncertainty, saying the format still needs to prove its value before securing further budget commitments.

While luxury brands prefer to engage via D2C channels, they may be leaving money on the table by undervaluing the channels where shoppers are most likely to make purchases. Luxury brands have generally shied away from developing broadly accessible loyalty programs, preferring to focus their efforts on one-to-one clienteling with their top-spending customers.

In April, Headspace rolled out mental health coaching for its direct-to-consumer subscriber base, through which users can access one-on-one support for help managing stressful situations and improving emotional resilience. And just last month, the company followed that up by launching Ebb, an AI companion integrated into its app that provides personalized emotional support to members.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

And then also I think having some of these D2C, very much e-commerce centric brands like Warby Parker for example, having that at the mall so people go there to really fulfill some type of practical need and then they're like, "Okay, I'm here. I might as well do X, Y, Z, or I might as well just roam a little bit."

Insurers looking to step into the space can refer to these examples for ideas on use cases for the model; whether to offer D2C or B2B products; and whether to approach the space through building, buying, or partnering. US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022.

Deckers relies on scarcity to drive Ugg, Hoka growth: That tactic paid off with record sales and profits during the holiday quarter.

Platforms with diverse advertiser bases across sectors are likely to fare better, while those heavily exposed to D2C or imported goods may experience increased volatility. In the short term, expect recalibrations in spend, even as long-term digital transformation trends continue to support the medium's overall stability.

So I have the same ingredients in different proportions, and I just throw in the leadership piece into the D2C strategy. So I guess it's sort of similar.

Gen Z鈥檚 complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

Could pharma D2C advertising be reined in? Incoming vice president JD Vance recently said on a podcast that he鈥檚 a big critic of pharma advertising. Vance wasn鈥檛 concerned with drug ads鈥� influence on consumers but rather that media companies don鈥檛 appropriately investigate the drug industry since they rely so heavily on Big Pharma鈥檚 ad dollars.

Disney marked its first-ever profit in the streaming division, a quarter ahead of schedule, signaling a successful turnaround in its direct-to-consumer strategy. Retail media remains a rapidly growing sector. Amazon leads with forecasted US retail media spending of $41.95 billion in 2024, though Walmart is making significant strides with 26% advertising growth in Q2. Search.

Gauging the influence of digital on the shopper's journey.

Ralph Lauren鈥檚 AUR for its direct-to-consumer business rose 10% YoY鈥攂uilding on a 9% increase the previous year鈥攚hich the brand credited to its elevated positioning and higher full-price sales. The company also focused on reducing its exposure to lower-tier distribution channels such as off-price retailers, in favor of more upscale partners where margins are higher.

But many D2C brands are now weighing the pros and cons of putting some of their goods on TikTok Shop and using affiliate marketing to drive sales. 鈥淔or products that are $100 and under, you see the affiliate budget slowly start to go that way,鈥� Mayberry said. 鈥淒o we keep this off dot-com and only go to TikTok Shop?鈥�. Affiliate is entering a period of data stratification.

Creators are going direct-to-consumer. Direct audience monetization tactics鈥攍ike tipping, subscriptions, and merchandising鈥攁re the fastest-growing social media creator revenue streams. But it isn鈥檛 easy for most creators to make meaningful revenues from them. Tipping is a thriving, but tiny, creator income source. The sums are small, but they鈥檙e beginning to add up.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.