蘑菇AV

Ecommerce trends and forecasts鈥�. How and where internet users spend time with various media鈥�. This deck can help you:鈥�. Showcase opportunities to customers (agencies, solution providers)鈥�. Determine market sizing (brands, agencies, solution providers)鈥�. Key Question: Where are consumers in Spain spending their media time and money?鈥�

The auto industry is undergoing dramatic changes as advances in tech, consumer preferences, and retail strategies shift the market. The latest data reveals trends in ad spending and how shoppers research and buy cars.

Google is enhancing its retail ad offerings with loyalty-driven personalization tools aimed at retention. New features include personalized pricing and shipping perks for loyalty members, a 鈥渓oyalty mode鈥� in Google Ads鈥� retention goal to optimize for high-lifetime-value customers, and personalized annotations in Performance Max campaigns. Sephora, an early adopter, reported a 20% lift in click-through rates from loyalty-focused annotations. The launch comes as loyalty ranks high on 蝉丑辞辫辫别谤蝉鈥� holiday priorities and as CMOs lean on loyalty programs to bolster first-party data. With Amazon pulling away from Google, the updates position Ads as a retention engine in the retail fight.

This is the first installment of our annual 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: Netflix is proving its power as the dominant subscription streaming platform with several recent ad wins. The streamer announced that it鈥檚 sold all of its available commercial time in preparation for its two Christmas day NFL games, also noting sponsorship deals with partners like Google and FanDuel. Our take: With its strong lead in ad revenue growth, position as the most-used subscription video service in the US, consistently low subscriber churn rate, and content strategy tailored to unique markets, Netflix is likely to continue dominating advertiser investment in connected TV.

Investments in genAI for ad creation and performance optimization a la Meta will help reduce friction for advertisers and drive new ad spending. Expect Amazon to leverage its extensive first-party shopper data to anticipate customer needs and serve hyper-relevant ads while scaling genAI for ad creative. Heightened focus on streaming monetization through Prime Video ads.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Consumers in Japan have been slow to embrace digital technology, but they are gradually warming to it. Recent data shows consumers are changing their online shopping and media consumption behavior.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.