蘑菇AV

Commerce media is evolving beyond online retail into new frontiers like out-of-home (OOH) ads at gas stations and convenience stores, creating 鈥渁 once in a career window to reorient your business to the opportunity,鈥� according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps.

Identify four distinct digital economies in Europe, based on digital ad spend and ecommerce maturity. Explore where future digital growth will come from across each of those groups. Analyze the implications for advertisers and retailers. Click below to view our full forecasts featured in this report:. Digital ad spending, by country. Retail and ecommerce sales, by country.

With retail media, connected TV, and identity solutions becoming more central to digital advertising plans, The Trade Desk鈥檚 open-internet focus may prove more valuable than ever鈥攅specially in a volatile economic and political year. The appointment of Kundra could also signal the company鈥檚 ambition to scale more effectively as enterprise clients grow in importance.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.

No matter when or how they land, President Donald Trump鈥檚 tariffs will shake up retail and digital media.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Its fledgling retail media business provides a high-margin revenue stream. The company has increased the number of suppliers spending at least 100 basis points of their revenues on advertising by more than 40% over the past year. Wayfair is actively testing the impact of increased ad load on conversion, highlighting its focus on turning media into a scalable, high-margin revenue stream.

Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company鈥檚 business model at risk and threatens ad giants like Meta and Google.

In the wake of slowing remittance volume, the company鈥檚 financial media network can help it diversify and boost revenues

The ecommerce giant also launched a low-cost line of essential grocery items, Amazon Saver, in late 2024, with extra discounts for Prime members. The strongest private label retailers draw shoppers to their own brands. Limited-selection retailers (such as warehouse clubs and discount grocers) lean into private label to offer value-focused products and drive customer loyalty to their brands.

How and where internet users in Brazil spend time with various media. How social media penetration is shaping digital engagement. Other trends, including how video-on-demand (VOD) and genAI usage are evolving in Brazil.

Spotify's US ad business will generate more than $1 billion in non-podcast media in 2025, 蘑菇AV forecasts. Use this chart: Marketers can use this chart to track digital audio growth and align their media strategies with US adult preferences. Related 蘑菇AV reports:. Digital Audio Listener Demographics 2025 (蘑菇AV subscription required).

鈥楽inners鈥� beats box office expectations for the second week in a row: The film鈥檚 success is a beacon of hope for WBD and the theater industry.

Amazon introduced advertisements to Prime Video in January 2024 and began experimenting with interactive, directly shoppable video ad formats last May鈥攔epresenting a significant expansion of Amazon鈥檚 retail presence beyond traditional ecommerce. Shoppable ads were tested again during the Thanksgiving holiday weekend on Prime Video, connecting video content directly to consumers鈥� shopping carts.

Max adds new paid sharing feature with profile transfer tools: As inflation rises, Max bets on flexibility over price hikes to reduce churn and increase retention.

When SiriusXM acquired Pandora in 2019, Pandora had recently acquired digital audio ad tech company AdsWizz, which now acts as the ad server and sell-side platform (SSP) for the entire SiriusXM Media portfolio.

Beyond content consolidation, the new platform will include digital-only perks like live stats, betting tools, fantasy integrations, and ecommerce features. Disney CEO Bob Iger emphasized the unified user experience across all Disney-owned platforms, saying the services will be 鈥渇ully integrated鈥� for a seamless feel. Sign of the times: ESPN isn鈥檛 the only legacy player recalibrating.

Why it matters: Embedding savings incentives into its delivery experience aids cost-conscious shoppers and gives DoorDash insights into buying habits鈥攊nfo that can enhance its advertising and loyalty programs. Our take: These partnerships reflect how brands are trying to meet consumers where they are, whether in games and apps or through daily digital behavior.

Our take: Physical retail remains vital for booksellers because many shoppers still prefer the tactile experience of picking up and browsing physical books. By customizing stores to match local tastes, Barnes & Noble appears to have discovered a winning formula.