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Consumers are buying OTC supplements, medications, and wearable devices with advanced health-tracking capabilities. Using CGMs to track blood sugar has also become a popular trend among wellness enthusiasts, per an August 2024 Business Insider article.

Wearable tech. Solos AirGo3 Smart Glasses: This device exemplifies the expansion of AI beyond traditional gadgets. With features like universal translation and ChatGPT access, these smart glasses represent a new frontier for wearable tech advertising, focusing on mobility and real-time interactivity. Why it matters.

And I would want to look at those sales figures too, over-the-counter supplements, wearable devices, whether it's things like Apple Watches, really trying to take more of control of their health, get some more of that information from these wearables, the technology we do have on hand. (24:35):.

AI can support attendees鈥� experiences via event chatbots (e.g., LiveChat), wearable technology, and branded apps (e.g., Bizzabo). These tools can streamline attendee interactions and assist with registration, provide real-time event details, answer questions, facilitate networking, and offer personalized recommendations. Track and measure the impact of events.

OpenAI鈥檚 partnership with Apple, which puts genAI in the hands of an established user base, has the potential to make AI wearables seem obsolete. There鈥檚 no need to rush ChatGPT-specific hardware as long as it remains valuable to Apple users. The limited device compatibility for Apple Intelligence may benefit Apple and OpenAI by allowing time to scale and ensure fast, reliable service.

Those include wearable devices like an Apple Watch or Fitbit, as well as websites or apps that track weight, blood pressure, and mood. The share of consumers using these devices was 40.2% in November 2021. Consumer behaviors won鈥檛 revert to their pre-pandemic ways.

Many rely on wearable devices to track and monitor their health. Half of millennials own some type of a wearable device they use for health purposes, per our survey, compared with 36% of Gen X and 32% of boomers. Smartwatches are the device of choice, used by 76.5% of millennials in our survey, compared with 62% for Gen Xers and 46% of boomers.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

Many are wearable owners, with a particular affinity for smartwatches. According to our survey, about 42% own a wearable device that tracks or monitors their health鈥攁 higher share than any other generation outside millennials. And three-quarters of Gen Z wearable owners have a smartwatch, which does more than just track health. But Gen Zers are less likely than other generations to use telehealth.

What it means for Oura: Oura is linking up with Dexcom at a time when the company's cash infusion and marketing prowess will likely come in handy as the smart wearable maker looks to reach more customers鈥�80 million Americans currently use a health-related smart wearable, a figure that鈥檚 projected to rise to just over 88 million in 2027, per our forecast.

As existing users fill out their smart device collection, growth will slow鈥攅ven as overall user growth picks up in 2025. Smart lights are the most accessible smart device. They鈥檙e cheap and easy to install. With Matter, they should be easier to control and more reliable, so we expect high and fairly consistent user growth. Home appliances will finally be integrated into Matter in late 2023.

Smart device ownership gained across the board. Smartwatch ownership rates had a significant jump YoY. It鈥檚 now at 30.4% penetration in H1 2023, up more than 4 percentage points YoY and from 12.8% in 2019. Millennials and Gen Xers overindexed in smartwatch uptake, likely a reflection of higher income levels. In H1 2023, 41.1% of high-income respondents owned a smartwatch.

Since then, the company has diversified into smartphones, PCs, and AI wearables while taking in billions of dollars in investments to reach a $157 billion valuation. Now on the cusp of transitioning to a for-profit AI company, we look at what鈥檚 next for the ChatGPT-maker. A tumultuous history: OpenAI鈥檚 sudden climb and a large investment from Microsoft elevated the AI startup.

A challenging market: We forecast the smart wearables market to grow 4.1% YoY in 2027, down from 6.0% YoY in 2024. As new generative AI (genAI) form factors proliferate, consumers looking for the next big thing could give the genre a boost. Google already tried the smart glasses route with Google Glass, a product it discontinued support for in 2023. The cost鈥�$1,500鈥攎ade them a hard sell.

Jumping in the market: Generative AI (genAI) tools have crawled out of the confines of desktop websites and into smartphones and wearables. Tech giants like Google and Apple are already betting big that on-device genAI鈥攊ncluding an expected integration of OpenAI鈥檚 ChatGPT into Siri鈥攚ill win over customers.

They鈥檙e the sandwich generation when it comes to their use of wearables and health apps, too. Some 36.2% own a wearable that tracks or monitors their health, per our survey. And 62.1% have used a mobile health app for the same purpose or for fitness or wellness in the past year. Those adoption rates are significantly lower than younger generations, yet higher than baby boomers.

This dovetails with findings from Parks Associates in 2022 that indicate about 95% of US consumers are willing to pay more for a wearables model if it has advanced health features.

Nevertheless, some consumers may opt for a smart watch instead. Smart watch shipments will grow about 2.9% between 2024 and 2028, per IDC, compared to 17% growth for smart ring shipments. Smart watches still reign over the market due to sheer numbers: Shipments will total 175.2 million in 2028, compared to 3.1 million for smart rings.

Active listening: CMG鈥檚 controversial ad tech proposal taps into a long-held fear among consumers that smart devices are listening to them without consent. Before its removal, CMG鈥檚 website even cited the Netflix sci-fi/horror show 鈥淏lack Mirror鈥� in a surprisingly tone-deaf blurb.

Google鈥檚 Black Friday sales will launch November 21 with deals like 38% off a FitBit Charge 6 and 22% off Pixel Buds Pro 2. While Walmart may not be participating in the Cyber Dozen, its 鈥淏lack Friday Deals鈥� event will kick off Monday, November 25 at 12pm Eastern for Walmart+ members before opening to the public five hours later.

Wearables revenue dropped 3.3%, which could be due in part to declining sales of its Vision Pro headset. Apple鈥檚 Q4 profits were dragged down by a one-time 鈧�9.5 billion ($10.3 billion) tax fine paid to Irish regulators, resolving a European Commission (EC) investigation that started in 2016. AI discussions: Mentions of AI on the Q4 earnings call dropped to 39, down from 45 mentions in Q3.