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Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.​

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.

Gucci sales slid 25% in Q1: The brand’s struggles put parent company Kering in a tough spot as it attempts to navigate a slowdown in luxury goods spending.

It initially included France but that ended after immediate pushback from regulators. Google said it’s conducting the experiment because regulators and publishers have asked for more information on how Search affects users’ interactions with news content.

OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Roughly 2 in 5 (38%) of consumers across nine countries—including the US, France, and Australia—have either already used genAI in the course of their shopping journeys or plan to use it to shop Black Friday, Cyber Monday, and other sales, per Boston Consulting Group’s 2024 Black Friday Survey.

Ooh, maybe France. Marcus Johnson (02:12):. Bang. Yes. France has the highest number of three star Michelin restaurants. At least three star ones, 30 of those. Followed by Japan with 20, Spain with 15 notes Kayla Zoo of Visual Capitalist, but the city with the most Michelin star restaurants, one, two, or three is Tokyo with nearly 200. Daniel Konstantinovic (02:33):.