蘑菇AV

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.

But other paths remain for brands, including social networking sites and online gaming. The latter has started to augment its traditional gaming clientele with a more diverse set of brand advertisers. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Smartphone gaming, a popular activity among teens and children, would be affected by a school day ban. Companies specializing in mobile gaming could observe a reduction in user engagement and in-app purchases.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from 蘑菇AV鈥檚 Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.

Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.

For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

California law curbs deceptive ads for digital goods: By 2025, sellers must clearly state when products are licensed rather than owned.

50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.

Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.