Retailers are quickly embracing autonomous AI鈥攕ometimes referred to as agentic AI鈥攖o enhance operations and customer experiences. Gen Z is leading the shift, using AI for discovery and shopping. But to grow adoption across all generations, retailers must build trust through data security and transparency of AI use.
Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.
When Southwest Airlines announced they were charging for bags, Amtrak posted on X, 鈥淕uess we鈥檙e the only ones doing free baggage now.鈥� The post, followed by more info on Amtrak鈥檚 baggage policy, is an example of what Amtrak senior manager of social media Nicolle Lopez calls its infotainment strategy, designed to educate and entertain at the same time.
Netflix wants to turn your TV into a game console: By ditching AAA ambitions and betting on casual, connected TV games controlled by phones, Netflix is playing the long game to capture Gen Z gamers.