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However, advertisers should avoid complete divestment from TikTok, which maintains massive reach and will continue to be popular among key demographic groups, like Gen Z.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.

Methodology: Time spent estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

On today鈥檚 episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What鈥檚 Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it鈥檚 driving consumers鈥�Gen Zers in particular鈥攖o seek information about products on social media sites like TikTok and Reddit.

But Gen Z, social is so central to their lives and it cuts across activities, so for media consumption, video news, right through to retailing. So I've no doubt that social commerce will ramp up as Gen Z ages into this financially independent population. So not much change in two years, but definitely moving towards the mainstream. Marcus Johnson:. Suzy. Suzy Davidkhanian:.

Gen Z TV viewers spend less time with digital video. 5 things to know about the creator economy in 2023. Retail media ad spending is on track to surpass TV. Yesterday鈥檚 Chart of the Day: Get smart. Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.

The platform is top of mind for candidates who are either using it to reach Gen Z or vowing to ban it. And while news consumption is more fragmented than ever, political commentary by TikTok users and creators is already migrating to other media channels. This year will be make it or break it for Threads. We know it鈥檚 not focused on news, but we still don鈥檛 know what it is focused on.

Will Gen Z show up? As the "first generation of true digital natives," Gen Z may seem like the most likely demographic to get excited about a new app like Threads. But Gen Z's most-used platform for learning about investing and financial topics is YouTube at 60%, followed by Instagram (44%) and TikTok (37%), according to a Morning Consult survey published in November 2022.

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

The keys to reaching Gen Z on social media, streaming platforms. Mobile AR is already a serious moneymaker. Yesterday鈥檚 Chart of the Day: Facebook smart.

On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.

Rapid growth in tablet media usage was tied to the introduction of the iPad in 2010 and the introduction of the format by most device OEMs in the following few years. The ceiling for penetration is likely related to the device being a nice-to-have item that is complementary to a smartphone.

Gen Zers鈥� Netflix use is catching up to TikTok use. US advertisers are pulling money from linear TV to increase programmatic CTV spend.

Digital media channels are becoming a primary source of medical information and guidance for patient decision-making. Although consumers often don鈥檛 have autonomy over their medications, treatments, and medical care, they are using the internet and social media to research healthcare products and services, compare prices and reviews, and make purchases.

Gen Zers and millennials are becoming B2B buyers. These generations are getting older and taking on more decision-making in the B2B buying process. People ages 25 to 34 make up nearly a quarter of US TikTok users in 2024, a higher share than any other age range.

More Chart of the Day:. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI. 10/3 - Gen Z streams. Note: Historical digital ad spending data up to 2015 is derived from Interactive Advertising Bureau (IAB) and PwC data.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.