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53% of US Gen Z adults say they have, are, or will participate in an economic boycott鈥攎ore than any other generation, per a March 2025 Harris Poll.

Why it matters: Embedding savings incentives into its delivery experience aids cost-conscious shoppers and gives DoorDash insights into buying habits鈥攊nfo that can enhance its advertising and loyalty programs. Our take: These partnerships reflect how brands are trying to meet consumers where they are, whether in games and apps or through daily digital behavior.

This could give Chime access to more Gen Alpha and Gen Z customers.

For each consumer who supports brands stepping away from DEI initiatives, four to five would reward companies that stand by them. 77% of consumers are willing to abandon brands that reverse support for diversity. 40% of Gen Z adults have stopped using or purchasing from brands who contradicted or reversed their DEI efforts鈥攃ritical as Gen Z represents the primary source of digital buyer growth.

Only 23% of younger shoppers plan to spend less this holiday season: That鈥檚 down from 31% last year as Gen Zers and millennials are eager to pull out their wallets.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

Likewise, Conagra singled out high-protein snacks as a $3.9 billion opportunity as more Gen Zers and millennials embrace 鈥渂etter for you鈥� products. Our take: 厂丑辞辫辫别谤蝉鈥� interest in healthier foods comes at a challenging time for the food industry, which is under pressure from the 鈥淢ake America Healthy Again鈥� movement.

In Mexico, more than half of online shoppers noted that AI has enhanced their overall shopping experience, whether through personalized product recommendations or gift ideas, according to a September 2024 Dynata survey.

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

Over half (54%) of shoppers worldwide say that the higher cost of sustainable products is a major barrier to eco-friendly purchasing, per a February Blue Yonder survey.

The response is sharpest among Gen Z鈥�40% say they鈥檝e walked away from brands over DEI rollbacks, twice the rate of millennials and over four times that of boomers. Our take: By caving to pressure and scaling back DEI, Target not only alienated customers but also came across as inauthentic鈥攃ompounding its challenges.

Efforts like these are paying off: Amex added 3.4 million new cards during the quarter, with millennials and Gen Zers making up more than 60% of its new accounts globally. What鈥檚 next? Q1 ended amid economic and geopolitical uncertainty, but Amex doesn鈥檛 seem concerned about the state of its business this year.

TikTok is driving social commerce sales and buyer growth: The platform鈥檚 popularity and influence with Gen Zers contributed to its 2024 successes. We look at how that could change in 2025.

Our take: Walmart sees its metaverse partnerships as central to its ability to attract younger audiences, particularly Gen Zers鈥攎any of whom are present and engaged on platforms like Roblox and Minecraft. It鈥檚 not alone: Brands like Alo Yoga and Fine鈥檙y, as well as retailers like Ulta, are turning to Roblox to build communities and appeal to a new generation of shoppers.

Gen Zers are also the likeliest cohort to say they鈥檙e actively considering a switch in the coming year. Apple and PayPal are the top two providers that Gen Zers would buy from based purely on brand trust. Apple is especially popular: 40.5% of Gen Zers would buy from it, versus just 19.8% of consumers overall.

Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.

Much of this ad spend comes from Chinese ecommerce brands marketing directly to US consumers, especially in categories like apparel, home goods, and electronics. Higher import costs may reduce these brands' US ambitions鈥攁nd their reliance on Meta鈥檚 performance-driven ad tools. Our take: Legal risks and shifting economics could weaken Meta鈥檚 influence.