蘑菇AV

Snapchat鈥檚 bet: Snap is competing in a battle for digital ad dollars, with platforms like Google and Meta accounting for the majority of spending. And as overall time spent on Snapchat is falling while user growth slows, the platform could use this partnership to draw in new users and convince them to increase time鈥攁nd money鈥攕pent on the app.

The news: US adults are increasingly dependent on digital platforms for news, with social media and video overtaking traditional news outlets for the first time. 54% of US adults get their news from social media, per the Reuters Institute鈥檚 2025 Digital News Report, compared with 50% from TV news and 48% from news websites and apps. Our take: Linear platforms could offer personalized news digests and mobile- and social- friendly content to reengage younger users, while advertisers should diversify their campaigns across social media platforms to follow fragmented user engagement.

On this special edition podcast episode, learn about the rise of off-site retail media advertising with 蘑菇AV Principal Analyst, Sarah Marzano and Google鈥檚 Head of Retail Media, Shawn McGahee. This conversation is from the May 9th 蘑菇AV virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

To avoid burnout and retain creativity, marketers and advertisers should look beyond content generation. Deploying AI for streamlining data, SEO, and improving processes could help keep humans in the game.

Some brands are making bold moves鈥攅ven Super Bowl advertising. The crowded digital market has pushed brands to make bold, creative moves that establish credibility and build emotional connections. Super Bowl advertising offers a unique opportunity for high-impact visibility鈥攂ut only if the advertising is hyper-relevant and truly distinctive.

The tool lets users compare products and click directly to purchase, pitting ChatGPT against product review sites like Wirecutter, as well as search engines like Google and Bing鈥攁nd, for now, OpenAI isn鈥檛 taking affiliate fees, according to Bloomberg.

Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Major ecosystems like Apple Fitness+ and Google Health Connect allow users to track health metrics across devices while creating valuable channels for vendor partnerships. This integration enables tech vendors to generate revenues through subscription services and by providing advertisers and healthcare providers access to health-conscious audiences.

On today鈥檚 podcast episode, we discuss how the judge thinks Google is, and isn鈥檛, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.

A titan of video: YouTube straddles the lines of streaming, digital video, and social media, trumping rivals across several sectors and commanding more than $40 billion in worldwide ad revenues. Even as time spent with media growth begins to taper off, digital video鈥檚 share of those minutes is increasing, setting YouTube up for continued success.

An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump鈥檚 tariffs that could shake up the advertising world.

Marketers should seek opportunities in immersive product placement, shoppable 3D experiences, and a fresh XR ad model.

Google. Growth Memo. ISG. Jigsaw Research. NTT Data. SAS. Slalom.

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

Apple rebrands its ad business to 鈥楢pple 础诲蝉鈥�: The shift is part of the company鈥檚 ongoing efforts to bolster its ad offerings amid past struggles.

Reality check: Significant growth opportunities exist beyond Google, Meta, and Amazon. Nearly $30 billion in new ad spending between 2025 to 2027 will be available outside the triopoly. Consolidation is helping smaller players compete, with 116 M&A transactions in Q1 2025. Creator marketing is siphoning budgets from traditional channels, growing to $10.52 billion in 2025.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

Google aims to reset its ecosystem with AI-infused Pixel updates and expansion beyond phones鈥攃ountering fragmentation and pressure from rivals.

The company is already looking to compete with other AI leaders by hinting at ads while Google simultaneously started testing ads in AI Mode. A dedicated platform would offer a direct user feedback loop, giving OpenAI immediate and authentic reactions to their AI outputs, which would help refine models more effectively.