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That's 130 more than second place, which is Indonesia. Jonah Goodhart (05:10):. Remarkable. Paul Verna (05:10):. Google Translate interface for Papua New Guinea must have a pretty extensive pull-down menu. Jeremy Goldman (05:16):. Oh my God, that's intense. Marcus Johnson (05:18):. It must be a nightmare when you're there trying to speak. "Do you speak... We don't speak the same. Okay, how about you?

The challenge: Fallout from its dealings in Indonesia and the EU pressuring it to open its App Store or face heavy fines could divide Apple鈥檚 focus as it makes its transition to an AI-driven company.

Indonesia is by far the most developed online shopping market in the region. There, ecommerce will account for 28.8% of total retail sales in 2023鈥攁 metric for which it ranks third globally. Retail ecommerce sales in Indonesia will account for 68.5% of the region鈥檚 total this year. Shopee is leading the ecommerce competition in Indonesia.

Indonesia is the driving force. It accounts for about 70% of Southeast Asia鈥檚 ecommerce sales鈥攁nd its share has been increasing year by year. As a result, Indonesia has an outsize influence on Southeast Asia鈥檚 figures. Indonesia also skews ecommerce鈥檚 share of retail. Aside from Indonesia and Singapore, ecommerce makes up a small share of total retail sales in Southeast Asian countries.

Max is strategically replacing HBO Go with Max across Southeast Asia, introducing enhanced features, improved technology, and flexible subscription options including mobile-only plans in Indonesia and the Philippines.

Indonesia dominates the region鈥檚 ad spending as digital surges. It accounts for 29.1% of the total media and 26.2% of total digital ad spending in Southeast Asia. Digital ad spending in Indonesia will increase 12.1% YoY to reach $1.16 billion. What do these forecasts mean for marketers in India and Southeast Asia? India is becoming an exciting growth market.

India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.

India is slowly climbing the list, and Brazil and Indonesia are jockeying for 10th place. Besides those standouts, the story has not changed much in recent years鈥攁nd won鈥檛 change much going forward. Our country-level forecasts now cover 97.6% of global ecommerce sales.

TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country. But the user experience will not be as seamless, leading to losses in sales opportunities. Total retail ecommerce sales will lose momentum, thanks to the social commerce ban.

TikTok is specifically betting on Indonesia, where it has over 277.5 million users and where influencers on its social video platform sell products on livestreamed videos鈥攕imilar to home shopping channels on cable TV but with a much wider reach.

The news: TikTok, under pressure in many world markets, is gearing up to invest billions of dollars in its home region of Southeast Asia, with a particular emphasis on Indonesia, CEO Shou Zi Chew announced at a recent forum in Jakarta. The investments will focus on training, advertising, and aiding small vendors to join its ecommerce service, TikTok Shop.

The retailer has applied three times for a license to operate in Indonesia鈥攖he region鈥檚 largest ecommerce market. So far, it鈥檚 failed to break through, although it could take a page from TikTok鈥檚 book and acquire its way in. Temu also recently launched in Vietnam, Thailand, and Brunei; the first two markets rank among Southeast Asia鈥檚 fastest-growing countries for retail ecommerce sales.

Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.

Methodology: Data is from an Airship survey conducted by Sapio Research as cited in a May 2023 press release. 11,000 respondents ages 18+ were surveyed in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the UK, and the US during February 2023. Airship is a provider of mobile engagement solutions.

Project S, a TikTok initiative to promote and sell products made popular by viral videos, has raised red flags among lawmakers in Indonesia. Lawmakers have expressed concerns that the initiative could decimate local small and medium-sized businesses if ByteDance were to fulfill many of these orders via China-based suppliers.

Versus in Indonesia, is 6.7%. So, because this type of content consumption, which is mainly centering around videos, tend to be more popular for younger generations, so there's this huge kind of adoption in Indonesia, versus in Japan is a lot slower. Carina Perkins:. Yeah. And I think there's something similar going on in the UK.

Worth noting: In February removed the ability for advertisers to target minors on Facebook and Instagram by gender and other demographics; targeting options were already limited for audiences that included individuals under 18 in most countries, under 20 in Thailand, and under 21 in Indonesia.

India and Indonesia hold promise as they are still in high-growth mode, unlike the UK, which is in an extended slump. That said, the US has become a more reliable growth driver as one of the only mature markets that will see a double-digit increase in ecommerce sales this year. More like this:. Shoppers are cooling on luxury purchases, Saks Fifth Avenue says. 4 steps to a better ecommerce strategy.

In 2023, mcommerce will account for 18.2% of retail sales, putting the country on par with mobile-first markets like South Korea and Indonesia, and significantly ahead of the US and the rest of Europe. Mobile is defying the slump in online sales.

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.