Influencers face uncertainty amid potential TikTok ban: Most creators have backup plans and are seeing increased engagement on other platforms, with Facebook and Instagram as top alternatives.
Offering influencers unique discount codes, early access to new products, or commission-based incentives encourages them to promote the brand consistently. Brands should leverage influencer content across blogs, newsletters, and review websites for long-term visibility and credibility, instead of limiting influencers to TikTok or Instagram.
Brands could scatter influencer marketing dollars. Despite its outsize role in the growth of the creator economy, TikTok represents somewhat of a middle ground within influencer marketing. In 2024, TikTok accounted for 17.2% of influencer marketing spending, per our forecast.
More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.
Influencer identification and selection. Campaign optimization. Audience segmentation. Identifying influencers. While a creator may be the right fit on paper, AI can identify nuances that marketers may have overlooked.