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Most (59.2%) of those revenues will come from influencer marketing. We expect spending on social media sponsored content to surpass $10 billion this year, one year earlier than we previously predicted. Yes, but: Many conversations both on and off the stages centered around underlying challenges within the creator economy and influencer marketing.

Social commerce and livestream shopping are playing a larger role on TikTok as the platform builds out its ecommerce business, though influencers still have a lot of sway in purchase decisions, especially among Gen Z. To be successful on TikTok, marketers need to lean into discovery and put content at the heart of their strategy.

US influencer marketing spend will grow 16.0% to reach $8.14 billion this year. But the Olympians鈥� ability to tell their own stories of the Games reinforces just how valuable working with creators can be. 3. Brand social bypassed Rule 40.

LGBTQ+ influencers note drop in Pride deals: The change, attributed to pressure from the administration, could have consequences for brands.

A worldwide phenomenon: So far this year, Labubus have outsold Mattel鈥檚 Barbie and Hot Wheels franchises鈥攁 testament to how completely the craze has engulfed shoppers around the world, as well as to Pop Mart鈥檚 well-honed tactics for maximizing attention and encouraging spending. Celebrity endorsements are feeding Labubu mania.

Influencer marketing, especially on TikTok, is thriving. US influencer marketing spend is growing faster than social ad spend as brands lean into the more dynamic and authentic form of marketing, per our forecasts. Impulse buying is easy on TikTok. Without users needing to leave the platform, buying with just a few clicks can cut down time to purchase.

Temu and Shein鈥檚 ad bidding war drove spending away from search: CPCs spiked after the two retailers claimed in-demand search ad space.

Influencer marketing is a booming industry. But accessing the opportunity requires navigating a complex web of consumer preferences and platforms, and growing pressure to prove ROI.鈥�

Affiliate marketing is now a $10 billion industry, and marketers recognize its effectiveness. Yet many aren鈥檛 prioritizing affiliate marketing spend, due to difficulty with attribution or classifying it as social media spend. Here are five charts demonstrating the state of affiliate marketing.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

They will focus on storytelling, emotional appeal, and relatable narratives from thought leaders and influencers to forge genuine connections with their audiences. Though genAI can tailor website copy and help to answer questions via genAI-powered chatbots, the human element in B2B marketing remains irreplaceable, as it brings an authentic and intuitive understanding between buyers and sellers.

Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues. Partnerships have already cut across critical strategic spending areas, including the following:. Pinterest allows Amazon to sell inventory via Amazon Ads, further connecting social and retail media.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

A successful affiliate strategy means casting a wide net: Captiv8 data shared with 蘑菇AV shows that each influencer size category has strategic benefits that shouldn鈥檛 be overlooked.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

鈥淎ffiliate, to my mind, is one of the most under-discussed and underappreciated spending areas in media and advertising,鈥� our analyst Max Willens said on a recent 蘑菇AV webinar. US affiliate marketing spend will reach $10.72 billion this year and drive $307.27 billion in ecommerce, per our forecast. Driving that spend is a persistently value-conscious consumer, a growing creator economy, and a pivot to publishers with first-party data. Here are five factors contributing to affiliate marketing鈥檚 success.

AI-generated influencers could disrupt platforms like OnlyFans by increasing competition and lowering costs.

Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.

BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok鈥檚 Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.

The feature was spotted by an influencer agency employee and shows a "Video" tab that opens a scrollable vertical feed of videos users can like, comment on, or share. While videos can already be posted on LinkedIn, this dedicated feed will be aimed at boosting engagement and discovery of bite-sized professional video content.

How we got here: Influencers and online trends promote unattainable standards of wealth, and that adds to younger consumers鈥� feelings of financial insecurity. Take the Ballerina Farm controversy as just one example鈥攖he TikTok account features a happy, helpful family of 10 that makes food together from scratch in a rustic kitchen.

TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19 billion total minutes per day on the platform, while they will spend a total of 5.02 billion total minutes per day on Facebook, according to our forecast.