蘑菇AV

Mcommerce continues to outpace the wider ecommerce market: More than two-thirds of digital buyers will make a purchase on a smartphone or tablet in 2023 across France, Germany, Italy, Spain, and the UK (aka the former EU-5). Key Question: What鈥檚 the outlook for Western Europe ecommerce sales over the next four years, and where are the biggest opportunities for growth?

Respondents were from Argentina, Australia, Austria, Brazil, Canada, China, Czech Republic, France, Germany, India, Italy, Malaysia, Morocco, Netherlands, Nigeria, Poland, South Africa, Spain, Sweden, Thailand, Turkey, UAE, UK, and US.

In this visual report, we dive into the retail and ecommerce profiles of Germany, France, Spain, the UK, and Italy. Use the arrows to scroll through each interactive report for our forecasts, consumer behavior insights, and more. We will answer these questions:. What are the top shopping holidays in each country? How big are holiday retail and ecommerce sales?

Germany lags in smartphone viewing; Italy leads. In Germany, less than 63% of digital video viewers will watch on a smartphone in 2023. In France, by contrast, penetration will approach 69% next year, according to our estimates. In Italy and Spain, the shares will be 80.4% and 73.0%, respectively. Several factors contribute to these differences.

At least 1,000 respondents were surveyed from each of the following countries: Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Spain, the UK, and the US. Data is also from the June 2022 Bond report titled "The Loyalty Report" in partnership with Visa. Approximately 17,000 US consumers were surveyed each year of the survey.

Following the death of a 10-year-old in Italy, the country鈥檚 privacy watchdog ordered TikTok to remove any user that could not be verified as being over the age of 13, per Bloomberg. TikTok鈥檚 trust and safety team found the child was on the app as much as 10 hours per day鈥攁nother factor that TikTok has worked to reduce.

Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.

The company plans to roll out marketplaces in Mexico, Germany, Spain, France, and Italy. The context: Shein has a dominant (40%) share of the US fast-fashion market thanks to its vast assortment of low-priced apparel that appeals to Gen Z and millennial shoppers, per Bloomberg. Despite its success, the company has significant challenges.

The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

It recently reentered the Indian market; rolled out plans to launch its online marketplace in Mexico, Germany, Spain, France, and Italy this year; announced partnerships with brands such as Skechers and mothercare company Lansinoh; and expanded into new categories such as home appliances and smart home products.

The retail giant launched Amazon Business in the US in 2015, before expanding into Germany, Britain, Italy, Spain, and France. 鈥淲e believe that we鈥檝e only scratched the surface of what鈥檚 possible to date, and plan to keep building the features our business customers tell us they need and want,鈥� wrote Amazon CEO Andy Jassy in his letter to shareholders.

Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising. 4. Other platforms have had success introducing ads.

Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

That means the UK is on par with mobile-first markets like South Korea and Indonesia鈥攁nd significantly ahead of the US (6.7%) and its Western European neighbors such as Spain (4.4%), France (4.1%), Germany (3.9%), and Italy (2.4%). To view the full forecast for retail mcommerce sales by country, click here. More than half of online sales in the UK take place on a mobile device.

We have Spain, Italy, or Germany. We'll start with Evelyn this time. Evelyn Mitchell:. Germany. Bill Fisher:. Okay. Carina? Carina Perkins:. I'm going to go with Italy. Bill Fisher:. And Paul? Paul Briggs:. Well, just to change things up, I'll go with Spain. Bill Fisher:. Okay. These were the top three. I'd have thought Germany, because it's very privacy centric, right?

Afterpay鈥檚 EU counterpart Clearpay also ceased operations in Italy, France, and Spain earlier this month as Block pulled out of Europe. Other players leaving Europe opens up more market share for Klarna to capture. But risks remain for the BNPL provider as concerns about the global economy and consumer financial health persist.

The firm launched its banking platform in Poland and Italy in the second half of 2022. It wants to bring the solution to more European markets this year, as well as to the US and Brazil鈥攖wo major remittance markets. Western Union will also expand its retail point-of-sale offering, which it鈥檚 calling WUPOS 2.0, to help improve the agent and customer experience and transactional efficiency.

In Germany and Italy, Snapchat鈥檚 audience will grow 4.5% this year. What to Watch. Snapchat often flies under the radar for advertisers. The platform may be able to capitalize on its extended reach during the 2022 World Cup to pull in new business. Snapchat is a favorite platform for Gen Z. TikTok is vying for many of the same users and could outpace Snapchat in that race.

Time spent with all media formats in other major markets鈥攊ncluding Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)鈥攈ave either remained the same or declined YoY. 鈥淭here鈥檚 no need for panic,鈥� Mander said.