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LinkedIn co-founder Reid Hoffman, for instance, has created a digital twin of himself. Meta is also rolling out its AI Studio in the US, a platform that allows users to create, share, and discover customized AI characters for commercial and personal use and as extensions of creator personalities on Instagram.

LinkedIn. McKinsey & Company. Minna Technologies. Monzo. Payments Dive. Revolut. Temenos. The Financial Brand.

In October 2024 alone, Pinterest鈥檚 Performance+ product, LinkedIn Accelerate, and TikTok鈥檚 Smart+ formally launched. All of these offerings comprehensively automate targeting, creative, and optimization. Buyers on the open web also have automated buying options.

LinkedIn argued that it should be exempt since its content isn鈥檛 aimed at minors, and X owner Elon Musk called the law a 鈥渂ackdoor way to control access to the internet.鈥�. Our take: Forcing users 16 and younger off platforms and preventing them from creating accounts represents a significant loss of user data for sought-after demographics.

LinkedIn makes twice as much money in ad dollars than Snap. We talk about them a lot and they make the headlines a lot, they're very innovative company. They're a social player, so that's why we talk about them alongside folks like Meta, but they're in a different grouping almost. And so they have to behave that way.

One person messaged you on LinkedIn once. Suzy Davidkhanian:. Now there's two. Marcus:. You are out of control. Suzy Davidkhanian:. Not including my family. Marcus:. Let's do it, Aron. Aron, you are based in California, but where are you from? Aron North:. From Orange County. I have lived in every county in southern California and I now reside in Orange County again.

Everyone from LinkedIn to Blue Sky has rolled out a short video feed, and then we've also seen short video services from Reels to Shorts to Spotlight either extend their video lengths or combine short, long and live content into one feed. And this shift makes sense. 60% of the time that US social media users spend on social platforms is now dedicated to video according to our estimates.

Gen Z currently makes up 26.2% of US LinkedIn users, and the cohort will surpass Gen X in LinkedIn use next year, according to our May 2024 forecast. Brands investing in creator content should consider LinkedIn, on which they can reach 34.8% of Gen Z social media users. But LinkedIn isn鈥檛 the only place where Gen Z is networking.

Physicians go to Facebook (47%) and LinkedIn (40%) for professional reasons, but far fewer use Instagram (26%), YouTube (25%), X (formerly Twitter, 20%), and TikTok (7%), per LiveWorld. But physicians do spend time on public social platforms for personal reasons.

And even if you look at forums like Reddit, that used to be for technology, engineers and gamers, influencers are in Reddit, LinkedIn, and all these places that you hadn't seen them before because they're really branching out. And so I would say yes, go with the creator that's on all forms of media and be sure that you can track how they're sharing. Minda Smiley (25:37):.

LinkedIn revenues: up 10% YoY (9% in constant currency). Ads as a growth engine: The company鈥檚 Bing search engine and Edge browser helped ad revenues outpace the company鈥檚 overall performance.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.