蘑菇AV

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget. AI鈥檚 weaknesses: While LinkedIn鈥檚 AI tools seek to streamline job applications, lackluster job descriptions could complicate Job Match鈥檚 efficacy.

LinkedIn looks to build its own influencer ecosystem. LinkedIn will generate $4.51 billion in ad revenues in 2024. With 13.9% YoY US revenue growth this year, LinkedIn will remain the third-largest social platform we track.

LinkedIn revenues: Increased 9%, showing stable business demand. Gaming (Xbox content & services): Up 2%, a slower growth area, though positive due to Game Pass. AI impact: CEO Satya Nadella highlighted Microsoft鈥檚 AI business hitting a $13 billion annual run rate, up 175% year-over-year. Why it matters: AI growth continues, but cost concerns and competition are mounting.

The news: Meta, Google, TikTok, YouTube, Snapchat, X, LinkedIn, and others pledged to improve their platforms鈥� content moderation efforts in the EU. The companies signed a revised code to the European Commission鈥檚 Digital Services Act (DSA).

Though not exactly equivalent, platforms like LinkedIn and Pinterest are vastly outperforming X. In Western European markets where we forecast users (France, Germany, Spain, and the UK), their penetration rates as a proportion of social network users are ahead of X鈥檚. In the three-speed market, they鈥檙e closer to Snapchat and TikTok than they are to X.

Other platforms like LinkedIn are also making bets on vertical video to boost engagement and tap into the demand for video ad space. The uncertainty around TikTok鈥檚 ban also opens opportunities for competitors to pounce on its market. However, X鈥檚 user growth is moving in the wrong direction, set to decline 3.8% in the US this year to 51.8 million users.

LinkedIn is also a mostly untapped opportunity but is gaining momentum as a marketing platform. Methodology. Data is from the March 2024 蘑菇AV US Social Commerce survey. 1,207 US social media users ages 15鈥�77 were surveyed between March 1 and March 14, 2024.

Indeed, Reddit and LinkedIn, for which we forecast US users, also command sizable audiences in Canada. Meta platforms have a commanding lead. Facebook still leads in the total number of monthly users. That鈥檚 due largely to its mass appeal across most age groups. Almost half (46.4%) of internet users ages 65 and older use Facebook, more than double the penetration rate of teenagers.

While a lower-funnel demand campaign might work for LinkedIn, he advises clients to lead with storytelling and strong creative on connected TV (CTV). Delivering brand storytelling to the right audience through personalization is top priority this year, said Katrenak.

LinkedIn is testing a short-form vertical video tab. It鈥檚 encouraging users to post videos from other platforms to help build it up. Facebook has launched a singular video feed. It combines Reels, long videos, and live videos, similar to TikTok. Snap has redesigned its app. It combines Stories and Spotlight into a unified entertainment feed that is separate from the chat tab and camera.

LinkedIn. MainStreet Bancshares. MIT Technology Review. Office of the Comptroller of the Currency. Payments Dive. PYMNTS.com. Reuters. Salesforce. Scientific American. TechCrunch. The Financial Brand. The Independent. The New York Times. The Wall Street Journal. This Week in Fintech. Upstart. Women鈥檚 Wear Daily. Yahoo Finance.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

LinkedIn co-founder Reid Hoffman, for instance, has created a digital twin of himself. Meta is also rolling out its AI Studio in the US, a platform that allows users to create, share, and discover customized AI characters for commercial and personal use and as extensions of creator personalities on Instagram.

In the interest of prioritizing human voices over genAI ones, Google has placed added value on user-generated content, which is why results from sites like Reddit, Quora, and LinkedIn Pulse have been rising the SEO ranks. These user-generated responses are not necessarily accurate, which may degrade the search experience.

A 2024 Magna Global and LinkedIn survey found that many marketers believe B2B ads lack humor, emotional appeal, or relatability. In their messaging, B2B marketers should focus more on bold storytelling and less on the functional aspects of a product or service. Disruptive creativity is a hallmark. Innovative strategies and visually striking executions help brands differentiate themselves.

LinkedIn. McKinsey & Company. Minna Technologies. Monzo. Payments Dive. Revolut. Temenos. The Financial Brand.

Other platforms, such as Snapchat and even LinkedIn, are also positioning themselves to attract short-form video ad spending. What are the long-term implications if the ban is not made permanent? The ban could reshape the social media landscape, driving advertisers and creators toward other short-form video platforms.