蘑菇AV

An evolving model: While advertising remains TikTok鈥檚 primary income source, the company is also expanding its ecommerce and livestream revenues, including sales during livestreamed shows where fans purchase virtual gifts.

Its range of content is also appealing to young users, going beyond narrative stories to include YouTubers, livestreams, and unboxing videos. That鈥檚 led 51% of users ages 8 to 10 to learn about brands for the first time through YouTube videos, per Razorfish. Digital gaming is the No. 2 most popular digital activity.

Video commerce platform Firework has facilitated livestream shopping activations for several retailers. Ad tech company Chicory places ads within ingredient listings on cooking websites. Examples of shoppable media partnerships and activations. Retail partnerships with social networks.

Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media. Product reviews and discounts make or break social commerce purchases.

TikTok is driving social commerce sales and buyer growth: The platform鈥檚 popularity and influence with Gen Zers contributed to its 2024 successes. We look at how that could change in 2025.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

The platform aims to be a one-stop shop for brands to move excess goods to a vetted array of buyers from around the world that include off-price retailers, sellers on platforms such Poshmark and eBay, and creators that sell goods via livestreams. The pitch: 鈥淓very brand has too much stock and they鈥檝e never solved that problem in an efficient way,鈥� Dee Murthy, co-founder and co-CEO tells 蘑菇AV.

Gen Z chooses TikTok over Instagram for livestreams. The No. 1 platform for livestreaming among Gen Zers is YouTube, though TikTok isn鈥檛 far behind. And what they livestream varies: gaming, videos from family and friends, and events or performances are the most popular. TikTok is ahead of Instagram. While YouTube is the livestreaming leader, TikTok trails closely behind.

Marketers will leverage livestreams as a cornerstone of their strategies to offer attractive discounts and promote products exclusively available during the broadcast period. Latin America will remain a Meta-first social commerce region, for now.

The tricky thing is that not everybody's obviously going to Nordstrom's live streaming. There's no reason to go there, but everybody's on TikTok all the time. So it's maintaining that stickiness, which is why I think... It's a bit semantic-y. Right. So it would still be TikTok shop in partnership with Nordstrom, and that would hopefully clear the airwaves of the Chinese-owned. Jasmine Enberg (18:23):.

TikTok Shop will give livestreaming commerce a glimmer of hope. US consumers haven鈥檛 been sold on livestream shopping鈥攜et. But TikTok鈥檚 latest US ecommerce initiative is a wide-open marketplace where brands, merchants, and creators vie to sell directly to viewers in the app.

The service, which has two tiers, offers customers unlimited cloud storage, editing tools, and live streaming capabilities. Subscribers also receive guaranteed camera replacement, discounts on accessories, and money off their next GoPro camera purchase.

It also uses the space to film livestream shopping videos. Our take: Necessity is the mother of invention. Just as pop-ups burst onto the scene when there was no shortage of vacant storefronts in top-tier shopping areas, brands need to adapt to the current moment. They need to think creatively about how to develop real-world connections with consumers without busting their budgets.

Share key insights from our forecasts on ecommerce in China, covering mcommerce, social commerce, livestreaming, and the top companies. Highlight the evolution of Chinese ecommerce and opportunities for growth in this mature market. Help retailers prepare for disruption as a new wave of ecommerce players export the trends and innovations developed in China to the rest of the world.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Livestreaming is the only social media activity less influential for Gen Zers than for the total number of respondents as a source of discovery for new brands and products. Key takeaway: Social media holds a unique place in Gen Z鈥檚 path to purchase. It鈥檚 the only form of media as powerful as traditional shopping channels in influencing discovery.

Livestreaming. YouTube is the clear leader for teens. The battle between YouTube and TikTok for adult Gen Z livestream viewers is much closer. Key Takeaway: Teens鈥� already-strong preferences make it easier for marketers to find them, but also more difficult for other social platforms to convince them to change their behaviors. Gen Z teens and adults prefer different platforms when it comes to:.

Along with shopping livestreams, which so far have fizzled in the US, TikTok Shop also includes shoppable video and a marketplace. Although creators have jumped in chasing affiliate fees, brands remain cautious as they wait to see whether TikTok can create a shopping culture while also resolving issues around fulfillment and knockoffs. Predictions.

The news: Former President Donald Trump rolled out the World Liberty Financial cryptocurrency venture, per a livestream on X (formerly Twitter). Trump has promoted the venture since August but gave no launch date or details in the livestream. The former president avoided answering questions about cryptocurrency. World Liberty Financial鈥檚 stated mission is to drive the 鈥渕ass adoption of stablecoins.鈥�

While it鈥檚 still early days, shoppable TV may leapfrog livestream commerce in popularity given that it鈥檚 an extension of viewers鈥� existing behaviors. Go further: Read our Shoppable Media Explainer 2024.

The retailer is looking to continue that momentum with moves like a resale platform set to launch in the US in October and new livestream shows. 鈥淭hey鈥檙e doing a really great job bringing new people into the fold,鈥� she said. 8. Dick鈥檚 Sporting Goods.

Livestreaming commerce has yet to catch fire in most markets outside of China. Big question marks remain overseas for livestreaming commerce. Douyin鈥檚 ecommerce efforts benefitted greatly from strict pandemic lockdowns that helped drive the adoption of livestreaming commerce in China.