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Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media. Product reviews and discounts make or break social commerce purchases.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Gen Z chooses TikTok over Instagram for livestreams. The No. 1 platform for livestreaming among Gen Zers is YouTube, though TikTok isn鈥檛 far behind. And what they livestream varies: gaming, videos from family and friends, and events or performances are the most popular. TikTok is ahead of Instagram. While YouTube is the livestreaming leader, TikTok trails closely behind.

Marketers will leverage livestreams as a cornerstone of their strategies to offer attractive discounts and promote products exclusively available during the broadcast period. Latin America will remain a Meta-first social commerce region, for now.

TikTok Shop will give livestreaming commerce a glimmer of hope. US consumers haven鈥檛 been sold on livestream shopping鈥攜et. But TikTok鈥檚 latest US ecommerce initiative is a wide-open marketplace where brands, merchants, and creators vie to sell directly to viewers in the app.

The retailer is looking to continue that momentum with moves like a resale platform set to launch in the US in October and new livestream shows. 鈥淭hey鈥檙e doing a really great job bringing new people into the fold,鈥� she said. 8. Dick鈥檚 Sporting Goods.

The news: Former President Donald Trump rolled out the World Liberty Financial cryptocurrency venture, per a livestream on X (formerly Twitter). Trump has promoted the venture since August but gave no launch date or details in the livestream. The former president avoided answering questions about cryptocurrency. World Liberty Financial鈥檚 stated mission is to drive the 鈥渕ass adoption of stablecoins.鈥�

While it鈥檚 still early days, shoppable TV may leapfrog livestream commerce in popularity given that it鈥檚 an extension of viewers鈥� existing behaviors. Go further: Read our Shoppable Media Explainer 2024.

The company will begin hosting 鈥淶ara Streaming鈥� live shopping shows for shoppers in the US, the UK, Canada, and select European markets 鈥渋n the coming weeks,鈥� CEO 脫scar Garc铆a Maceiras said. Zara will also launch its Pre-Owned platform in the US at the end of October, which will let American shoppers resell, donate, or repair their used garments.

Share key insights from our forecasts on ecommerce in China, covering mcommerce, social commerce, livestreaming, and the top companies. Highlight the evolution of Chinese ecommerce and opportunities for growth in this mature market. Help retailers prepare for disruption as a new wave of ecommerce players export the trends and innovations developed in China to the rest of the world.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Not only is Amazon implementing numerous initiatives鈥攊ncluding livestream commerce, a social shopping feature, and a TikTok-like content feed鈥攚ith the aim of making shopping on its platform more fun, but it鈥檚 also planning to launch a budget marketplace to compete directly with the new wave of Chinese ecommerce platforms.

Along with shopping livestreams, which so far have fizzled in the US, TikTok Shop also includes shoppable video and a marketplace. Although creators have jumped in chasing affiliate fees, brands remain cautious as they wait to see whether TikTok can create a shopping culture while also resolving issues around fulfillment and knockoffs. Predictions.

Livestreaming is the only social media activity less influential for Gen Zers than for the total number of respondents as a source of discovery for new brands and products. Key takeaway: Social media holds a unique place in Gen Z鈥檚 path to purchase. It鈥檚 the only form of media as powerful as traditional shopping channels in influencing discovery.

I think it's had what, a handful, I think maybe like four, five, live events so far, and that not enough I don't think to solidify in everybody's mind Netflix will forever be a poor live-streaming experience.

Live streaming is increasing. In two years, I think social will be so intertwined you might not even realize until you get your credit card out that you're making a purchase on the social platform versus being on the Macy's website. It'll be more seamless and much more sophisticated. Marcus Johnson:. Yeah, interesting.

The retailer will offer collectibles sellers marketing support for on- and off-site activations, trade shows, and livestreams, said Barber. This includes Walmart鈥檚 own collector events, which it hosts three times a year, timed to coincide with other collector events like San Diego Comic Con.