蘑菇AV

Sales in this category will rise 10.4% in 2025 to 拢3.53 billion ($4.51 billion) as consumers continue spending on small luxuries and affordable beauty 鈥渄upes鈥� from online specialists. TikTok Shop, meanwhile, is appealing to cost-conscious shoppers. Elsewhere, growth will be modest.

I think we would see, for example, luxury brands, electric vehicle manufacturers, or even household appliance companies hold off on spending, at least in the short term, while they see how the economy starts shaping up.". Connected TV (CTV) could see spending reductions exceeding 12% under a heavy tariff scenario鈥攖he highest among digital channels.

Walmart is ratcheting up its assortment of higher-end apparel and partnering with resale platform Rebag to offer pre-owned luxury accessories from brands like Gucci and Chanel. Amazon opened a dedicated storefront for Michael Kors merchandise on its platform. Academy Sports added Nike鈥檚 Jordan brand apparel and shoes to appeal to consumers who have a taste for higher-end products.

Mytheresa expands China presence in long-term bet on luxury growth: While the retailer is bullish on its ability to woo big spenders, the country鈥檚 economic crisis and booming daigou industry could weigh on its near-term prospects.

Fragrance is the fastest-growing personal luxury category in the US, 蘑菇AV forecasts. Brands have taken note of this鈥�-Neiman Marcus just launched a fragrance subscription partnership, Claire鈥檚 has leaned into perfume to chase Gen Alpha鈥檚 approval, and fragrance is Amazon鈥檚 fastest-growing beauty category in the US, 蘑菇AV forecasts.

The percentage of consumers who actively think about sustainability when buying fashion products ranges from 27% for apparel to 56% for luxury fashion, per an October 2024 survey by BCG. However, only around a fifth of consumers are willing to pay more for green products in those categories. Key emerging trends. Social commerce.