Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.
Report
| Aug 29, 2024
Gauging the influence of digital on the shopper's journey.
Report
| Aug 14, 2024
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.
Report
| Jul 24, 2024
Chart
| Feb 5, 2025
Source: Adjust; AppLovin
Mcommerce is more common during the holiday season. During the full year, we project 44.6% of US ecommerce sales coming from mobile. Use this chart: Marketers and retailers can use this chart to prepare holiday marketing strategies and make the case for further mobile investment. Related Ä¢¹½AV reports:. US Holiday Shopping 2024 (Subscription required).
Article
| Oct 7, 2024
Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.
Article
| Dec 30, 2024
Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.
Report
| Jul 2, 2024
Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That’s why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.
Article
| Dec 19, 2024
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
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| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Forecasts
| Jun 15, 2023
Source: Ä¢¹½AV Forecast
Retailers are racing to implement genAI-powered virtual assistants capable of creating human-like responses and handling complex queries. But there are challenges to overcome.
Report
| Jun 21, 2024
We forecast US mcommerce sales will grow 12.7% this year to reach $534.88 billion, 44.6% of total retail ecommerce sales. Retailers should make mobile shopping frictionless, focusing specifically on checkout and payment processes. 3. Consumers want to speed up the buying journey.
Article
| Sep 25, 2024
And from an AI perspective, I think as they become more sophisticated in terms of personalized product recommendations and personalized loyalty offers, things like that, I think that's really going to boost impulse buying and mCommerce spend. Yory Wurmser:. Yeah, and AI also has a couple other ways it might influence mCommerce. One is through just chat.
Audio
| Feb 7, 2024
Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.
Report
| Jun 13, 2024
On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Audio
| Dec 11, 2024
Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.
Article
| Feb 10, 2023
Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.
Article
| Nov 27, 2024
Chart
| Dec 31, 2024
Source: Airship
Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
Report
| May 10, 2024
Marketers can also court millions of prospects who expect an increasingly wallet-first mobile commerce experience. In 2024, almost two-thirds of US smartphone users will use a mobile wallet app to transact monthly—just as open-loop digital wallets cement their position as everyday commerce enablers. Slowing acquisition growth means credit card marketers must innovate. What’s happening?
Report
| Dec 19, 2023
Chart
| Jul 1, 2024
Source: Ä¢¹½AV