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It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare. The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience. Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.

However, the Indian ecommerce market faces its own challenges: a large segment of the population struggles to afford even basic necessities, let alone discretionary purchases.

The situation: Sky-high tariffs on goods from China and the end of de minimis shipments from China and Hong Kong pose a fundamental threat to ecommerce giants like Shein and Temu, as well as countless sellers relying on Amazon and other marketplaces. The new duties are already triggering major changes.

The news: Mercado Libre, the Argentinian ecommerce empire, says it will invest billions of dollars into its Brazilian business in 2023. Much of that investment will go to Mercado Pago, its fintech business, which has been increasing its reach in financial services.

Brands can now place advertising on in-store digital screens, in parking lots, on shopping carts, and in shopping aisles.

Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.