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And 69.5% of Gen Zers and 53.1% of millennials who encounter health-related information on social media have followed the medical advice even if it contradicted their physician. Consumers are also acting on medical information they get from AI tools.

Banks could also promote low-interest personal loans or flexible credit options tailored for Gen Zers, providing young adults with the means to cover expenses independently. Additionally, educational resources on budgeting, saving, and responsible credit use could empower Gen Z to become financially self-sufficient.

The Silent Generation (90%) and boomers (83%) are much more willing than millennials (50%) or Gen Zers (42%) to share health data with a physician. What it means for marketers: Establishing trust with Gen Zers and millennials is crucial to building long-lasting relationships with patients and their families.

Over the next year, US consumers plan to spend 34% of their apparel budget on secondhand, with Gen Zers and millennials planning to spend 46% of their budget on secondhand. The US secondhand apparel market is expected to reach $74 billion by 2029. Key stat: US consumers prepare for more bare cupboards.

Another 11% feel pressured to buy before prices rise but haven鈥檛 yet pulled the trigger, with that figure jumping to 24% among millennials and 27% for Gen Zers. At the same time, a sizable share of consumers are responding in the opposite way, delaying large purchases.

Gen Zers (24.7%) and millennials (22.0%) most often see ads for medications, treatments, or doctors on social media platforms. Baby boomers (51.9%) and Gen Xers (26.7%) primarily see such ads on linear TV.

Social network user penetration among this cohort will exceed that of millennials this year for the first time, at 92.7%. Executive Summary. Gen Z is the most digitally native demographic. While millennials outnumber Gen Zers for all digital behaviors, the younger cohort leads proportionally in all categories except smartphone use and digital buying. Digital video dominates media consumption.

Handing out en masse: Consumers are giving out their whereabouts in bulk, and the gap is narrowing between people who do so with one person versus three or more. 41% of Gen Zers, 34% of millennials, and 42% of Gen Xers share with three people. 16% of Gen Zers and 12% of Gen Xers go even further, handing that information out to five people.

Gen Z (35%) and millennials (33%) report the most frustration with delivery delays and lack of communication. And across the board, 62% of consumers say they lose trust in a brand when quality drops or post-purchase experience falls short. Our take: For D2C brands, customer loyalty isn鈥檛 earned through clever marketing alone鈥攊t鈥檚 built (or broken) through the basic execution.

The context: In December, Lowe鈥檚 outlined a long-term blueprint predicting sales growth of 3% to 5% per year in the next three to five years once the housing market stabilizes鈥攁 trend the company expects to be propelled by demographics, including millennials having children and buying houses.

How Gen Z and millennials are forcing a realignment. This deck can help you: develop a media strategy and allocate budgets for campaigns (brands and agencies). Click here to view our full forecast for Canada social network users.

Only 25% of baby boomers believe AI will serve them accurate information, per Five9, versus 62% of millennials and 55% of Gen Z. This generational chasm likely blocks the rapid adoption of agentic shopping tools with wealthy boomers but signals takeoff potential among young adults.

Alongside this shift, many young adults are losing faith in institutions and traditional media. This trend is troublesome for healthcare stakeholders, but it also presents an opportunity.

The news: Many credit unions and small banks risk losing Gen Z and millennial members to digital investment platforms if they don鈥檛 offer digital investing services, per PYMNTS. What it matters: Younger consumers prefer investing through their primary financial institution, especially when it鈥檚 digital, self-directed, and tied directly to their checking accounts.

Generational targeting that addresses the unique worries of Gen X and millennials, who feel the most pressure. Positioning financial professionals as partners in long-term resilience beyond wealth growth鈥攅mphasizing planning, not just products.

Gen Zers (25%) and millennials (22%) most often see ads for medications, treatments, or doctors on social media platforms, per our survey. Weight loss drug ads are a prime example of this trend. Gen Zers see more GLP-1 medication ads on social media (55%) than on linear TV (48%). Consumers compare and evaluate healthcare products and services online鈥攚hen they can.

Gen Zers are more likely than millennials to have used credit cards in the past 30 days, per Federal Reserve Bank of Atlanta, despite having shorter credit histories鈥攁nd therefore lower credit scores and median credit limits.

Our take: If Apple doesn鈥檛 accelerate AI deployment, it risks losing Gen Z and millennial consumers who are already adopting AI-enabled assistants from its biggest rivals. Expanding its partnership with AI companies like OpenAI and Google could fill gaps in the short term, but it needs to address internal development problems to get back on track.

And this share worsens for certain generations: millennials (34%) and Gen X (31%) are most likely to lack emergency savings, while baby boomers (16%) are least likely. Inflation is the top reason consumers blame for their lack of savings, with 73% of US consumers saying it鈥檚 preventing them from saving as much as they should.

Likewise, Conagra singled out high-protein snacks as a $3.9 billion opportunity as more Gen Zers and millennials embrace 鈥渂etter for you鈥� products. Our take: Shoppers鈥� interest in healthier foods comes at a challenging time for the food industry, which is under pressure from the 鈥淢ake America Healthy Again鈥� movement.

Their parents are primarily millennials and Gen Zers. Gen Alpha鈥檚 product discovery primarily happens on digital. YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey.

The biggest Prime Day on record gave loyal consumers even more of a reason to love Amazon. Millennials shopped more conservatively during the sale this year, yet continued spending at other retailers. Meanwhile, retail competitors rode the wave of heightened buying intent. Here are five key stats on Prime Day that you didn鈥檛 know.