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On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Gauging the influence of digital on the shopper's journey.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Mcommerce is more common during the holiday season. During the full year, we project 44.6% of US ecommerce sales coming from mobile. Use this chart: Marketers and retailers can use this chart to prepare holiday marketing strategies and make the case for further mobile investment. Related Ä¢¹½AV reports:. US Holiday Shopping 2024 (Subscription required).

Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That’s why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

Retailers are racing to implement genAI-powered virtual assistants capable of creating human-like responses and handling complex queries. But there are challenges to overcome.

We forecast US mcommerce sales will grow 12.7% this year to reach $534.88 billion, 44.6% of total retail ecommerce sales. Retailers should make mobile shopping frictionless, focusing specifically on checkout and payment processes. 3. Consumers want to speed up the buying journey.

And from an AI perspective, I think as they become more sophisticated in terms of personalized product recommendations and personalized loyalty offers, things like that, I think that's really going to boost impulse buying and mCommerce spend. Yory Wurmser:. Yeah, and AI also has a couple other ways it might influence mCommerce. One is through just chat.

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.

Marketers can also court millions of prospects who expect an increasingly wallet-first mobile commerce experience. In 2024, almost two-thirds of US smartphone users will use a mobile wallet app to transact monthly—just as open-loop digital wallets cement their position as everyday commerce enablers. Slowing acquisition growth means credit card marketers must innovate. What’s happening?

The Mobile Commerce Opportunity (Subscription required). Payments and Digital Commerce Platforms Forecast 2024 (Subscription required). Note: Respondents were asked, "Where did you make your most recent travel purchase?".