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FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Netflix launched its mobile game service late 2021, and recently said it has released 55 games so far. But Paul, what's the likelihood that Netflix subscribers will want to play games on the platform? Paul Verna:. I think it's all going to come down to the quality of the games and the experience. So far, I think the experience has been lacking.

Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.

ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.

He writes for our briefing, the LinkedIn has a big brother called in its corner with decades of experience in the gaming industry and a recent acquisition of Activision Blizzard, which includes mobile game Giant King. So maybe that helps them in the future. And then the second thing is, yeah, is this really a perfect fit? Question mark, as contributing editor at Inc. Bill Murphy, Jr.

You can do that on a mobile game, but AAA game, you got to be pretty cautious about the user experience. Marcus Johnson (24:09):. I mean, the NBA is starting to do it in between free throws, so maybe everything's on the board, but it is annoying. Ross Benes (24:16):. They're going to do it between free throws and when you're playing 2K, you're screen small and show a Honda Civic ad.

Maybe mobile games can be considered separately. But I think it also shows that these tech mergers are just inflating a lot in value. And I'm sure that there's a lot of behind-the-numbers, probably, negotiations. Marcus Johnson:. You said behind the numbers. Pun intended. Daniel Konstantinovic:. Yeah, there we go. Marcus Johnson:. Yes. Daniel Konstantinovic:. I'll take it. Yory Wurmser:.

And so I found some data from Apptopia that was shared with a mobile games website about a month ago. And Netflix has now got 20 games that have been downloaded over a million times. The most popular game has been downloaded about 6 million times and that's nothing to sneeze at. That definitely shows real traction.