Ä¢¹½AV

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.

Something that is not in the Activision Blizzard name but is one of its biggest assets is King, which is a mobile game company that created Candy Crush. So it would give Microsoft a sizable chunk of the mobile gaming market, which continues to grow. And like you said, Call of Duty is really one of the biggest parts of this acquisition.

Although every app category will gain users in 2023, the average smartphone owner will install and open fewer individual apps as consumers settle on their favorites.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.

Here's how people in South Korea spend their time and money online, represented in 10 charts.

Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.

Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.

Giving Ubisoft the rights to distribute games in the EU could appease UK regulators’ concerns, clearing the final stage in gaming’s biggest acquisition.

It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.

US mobile in-app ad spend will be about four times higher than in-app purchase spend this year, at $159.24 billion compared with $42.37 billion, according to our forecast.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Netflix launched its mobile game service late 2021, and recently said it has released 55 games so far. But Paul, what's the likelihood that Netflix subscribers will want to play games on the platform? Paul Verna:. I think it's all going to come down to the quality of the games and the experience. So far, I think the experience has been lacking.

Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.

ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.