I think the verdict is still out about how well it actually works, but we've already seen one example of a neobank that has launched a generative AI-driven platform. Marcus Johnson:. Tiffani, what, as consumers, can we expect to see from banks in some of these generative AI virtual assistants? As a banking customer, how would I expect to use one of these in the next year or two? Tiffani Montez:.
What I think is interesting is what some of the neobanks are able to do. Talk about Chime as a value proposition. Get paid two days early. That was their value proposition for a checking account. When you have a very simple value proposition, it's easier to stand out. The challenge with a bank that serves multiple generations is, how do they stand out?