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In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men鈥檚, women鈥檚, and children鈥檚 apparel, accessories, and home goods.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

Ecommerce now accounts for 18% of Walmart鈥檚 global sales; the channel grew 20% YoY in the US alone in Q4, helped by its expanded marketplace assortment and investments in faster, more efficient delivery.

Walmart鈥檚 ad business fuels operating income growth: Retail media revenues jumped 29% driven by marketplace expansion.

Fast shipping, the vast selection of products, and high-quality customer service add to consumers鈥� growing attraction to online retail marketplaces, our analyst Sky Canaves said. 鈥淚f there are any issues with the order, for example, there鈥檚 a trusted intermediary between the buyer and seller, which is why consumers may often feel that they have greater trust in 尘补谤办别迟辫濒补肠别蝉,鈥� she said.

Both retailers used generative AI to improve employee productivity in Q2鈥擶almart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target鈥檚 curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart鈥檚 marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

Ikea鈥檚 business model evolves: In addition to experimenting with new store formats in new locations and bolstering its online presence, the furniture giant tests a peer-to-peer secondhand marketplace.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Over half (53.8%) of consumers said they are at least somewhat likely to shop in a digital marketplace with items featured on a TV show. We forecast that there will be 79.5 million shoppable media buyers in the US this year, up 4.0% from 2024.

The fast-growing marketplace is piloting paid search ads and launching an app marketplace with inventory and logistics management tools. 鈥淚t's a big deal considering the competition that Temu has already given Amazon,鈥� said our analyst Arielle Feger on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淎dding an ad component鈥�really adds fuel to that fire.鈥�. 3. Sephora.

By leveraging its dominance in ecommerce search, Amazon has an opportunity to transform from just a marketplace into a broader online shopping hub鈥攑otentially boosting engagement, time spent on its platform, and long-term customer loyalty.

At the same time, the company is challenging Amazon鈥檚 ecommerce dominance with investments in fast delivery, its Walmart+ program, and its rapidly expanding online marketplace. Here鈥檚 a look back at some of Walmart鈥檚 notable achievements in the past year. Walmart made inroads with a broad swath of shoppers.

Meta鈥檚 EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

Apple鈥檚 approach deliberately places responsibility on app developers rather than app marketplaces, contrasting with Meta鈥檚 position and various legislative proposals. App developers must balance compliance while delivering age-appropriate content without relying on invasive verification methods.

For the most recent quarter, total revenues reached $195 million, up 12% YoY, with marketplace revenues rising 20% ($50 million) and subscription revenues increasing 10% ($146 million). Key stats:. The company now serves 125 customers with annual subscription revenues over $1 million, up from 105 last year.

Marketplaces are investing in European fulfillment networks. Online marketplaces dominate cross-border selling in Europe. In 2022, 63% of European cross-border spend was generated by marketplaces, per an October 2023 report by Cross-Border Commerce Europe. Europe鈥檚 biggest marketplaces are investing in fulfillment networks.