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Fast shipping, the vast selection of products, and high-quality customer service add to consumers鈥� growing attraction to online retail marketplaces, our analyst Sky Canaves said. 鈥淚f there are any issues with the order, for example, there鈥檚 a trusted intermediary between the buyer and seller, which is why consumers may often feel that they have greater trust in 尘补谤办别迟辫濒补肠别蝉,鈥� she said.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Buoyed by increased online shopping, the segment has seen annual growth of over 20% for each of the past five years. Sponsored search in online marketplaces makes up the bulk of ad spending in retail media. But display formats, like video and in-store displays, are helping the category reach new heights. We expect similar strong growth, averaging 21.6% annually, from 2024 to 2028.

New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.

2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Starting with the iOS 18 update, users could make non-Apple app stores their default app marketplaces and change their default browser, mail app, and contactless payment app.

Amazon, Temu, and other marketplaces sold toys that failed EU safety standards, investigation finds: That could open the retailers up to stricter regulatory oversight.

Shein acquired British online fashion brand Missguided last year and plans to launch a third-party marketplace in Europe as it builds out its premium offering. Following in the footsteps of fast-fashion rivals H&M and Zara, Shein is also rolling out its secondhand platform Shein Exchange in Europe this year. Alibaba has a significant foothold in Spain with AliExpress and Miravia.

Tariff-fueled price hikes threaten online Chinese marketplaces. Why it mattered: The tariff impact for marketers, retailers, and consumer sentiment continues to be a moving target as the rates for various countries seem to change week by week.

It also rolled out several Walmart Connect updates earlier this year: It offered offsite media to non-endemic brands and made its display ads available to 鈥渂rands of all sizes鈥� through the programmatic Walmart Ads marketplace. The push appears to be working: Walmart Connect in the US grew 26% in Q3, and we expect its US advertising revenues to jump 31.6% this year.

American Eagle sues Amazon for trademark infringement in fight against product dupes, knockoffs: The retailer accused the ecommerce giant of unauthorized use of its 鈥淎erie鈥� trademarks, which it said helped drive traffic and sales on the marketplace at American Eagle鈥檚 expense.

Go further: Read our report on The US Online Marketplace Shopper.

In-store or online, software-powered POS solutions offer far more than sale transaction processing. They are a central hub through which merchants manage their businesses and provide products and services to their customers. What does it mean for payment providers?

Ecommerce is projected to account for 20.0% of total retail sales by 2028, driven by increased online purchasing of essentials. Direct-to-consumer models, online marketplaces like Amazon, and traditional, wholesale retail offer opportunities. To compete, retailers should evaluate where they can best position their products, particularly in categories where Amazon is less dominant.