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The news: The Trade Desk has partnered with Rembrand to bring AI-generated in-content product placements to its Kokai platform. Advertisers can now programmatically insert branded elements like packaging or signage into videos across the open internet and connected TV. Rembrand claims these placements increase unaided awareness by 1.5x and boost brand recall by up to 31%. TTD also added three AI creative partners: Nova, Spaceback, and Bunny Studio. Our take: This marks a shift toward immersive, scalable ad formats that don’t disrupt the viewer experience. The move strengthens TTD’s AI credentials while giving brands new ways to be seen—without being skipped.

Growth rates in retail media ad spending are slowing YoY. The channel’s contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.

As recently as 2018, CPG still funneled over half of its ad dollars to traditional TV, radio, print, and out-of-home. By 2020, most CPG marketing was digital, but it still lagged the national average. Four years later, the narrative has flipped entirely: CPG has moved away from traditional media more dramatically than any industry besides tech and retail.

Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.

Consumers—especially Gen Z—are eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.

Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.

Retail leasing demand hit a post-pandemic low in Q1: Retailers and landlords alike have been hesitant to lease or purchase property for new store builds amid continued macroeconomic uncertainty.

A large majority of US adults under 35—60% of adults aged 18-24 and 62% of adults aged 25-34—mainly use a mobile app to interact with their bank, according to September 2024 data from Fico.

"Retail media could have a key role to continue driving growth for advertisers which sell products through retail," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent Ä¢¹½AV Summit on commerce media.

Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.

Retailers should expand their out-of-home delivery offer. Poor store proximity, queues, and inconvenient opening hours are among the features putting some shoppers off click and collect. Retailers can overcome these issues by partnering with carriers to offer a wider range of pickup locations.

Explore AR experiences in out-of-home (OOH) advertising. While AR/VR experiences are expected to spur some growth in OOH advertising, the growth is relatively small compared with other OOH opportunities. However, OOH can still play a key role in providing engaging virtual experiences that connect with consumers in novel ways.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Disruption is imminent for programmatic. The market teeters on the brink of several seismic shifts around identity and audience data. And a landmark antitrust ruling could energize an already hot ad tech consolidation streak.

With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.