Chart
| Oct 1, 2024
Source: TiVo
Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.
Article
| Oct 2, 2024
TV networks rely on Netflix for distribution: A deal between Netflix and French broadcaster TF1 is a clear sign of how video power dynamics have shifted.
Article
| Jun 18, 2025
The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.
Article
| Feb 28, 2025
Target looks to add $15 billion in sales by 2030: However, 2025 is shaping up to be a tough year, as tariffs dampen discretionary demand and shoppers push back against its DEI policies.
Article
| Mar 4, 2025
Newsmax IPO is conservative media's moment: The network’s early success as a public company emphasizes advertiser confidence in right-leaning media.
Article
| Apr 3, 2025
The news: Women’s sports is continuing to grow in relevance, reaching new milestones in 2024, per research from the charity Women’s Sport Trust. Leagues like the Women’s National Basketball Association (WNBA) grew significantly across social media in the 2024 season, reaching a single-season record of nearly 2 billion video views across WNBA social media platforms—more than quadruple the previous season. Our take: As more brands invest in women’s sports and viewership spikes, advertisers must recognize women’s sports not as a niche category only relevant for select moments, but as a critical part of a comprehensive sports marketing campaign.
Article
| Jun 24, 2025
Original content still drives growth: “Adolescence” proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
Article
| Mar 27, 2025
Chart
| May 13, 2025
Source: YouGov
Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.
Article
| Feb 6, 2025
Chart
| Apr 29, 2025
Source: TiVo
Chart
| Apr 29, 2025
Source: TiVo
Marketers are increasingly concerned about reaching the consumers who avoid them. 41% say ad avoidance or ad blindness is a major area of concern, up from 29% in 2022, according to a November 2024 Mediaocean survey.
Article
| May 20, 2025
Chart
| May 6, 2025
Source: Koddi
Nvidia and AMD face rising costs and slower rollouts, while China seizes the moment to fill market gaps with homegrown alternatives.
Article
| Apr 18, 2025
YouTube TV had grown to over 8 million subscribers as of February, making it the fourth-largest US pay-TV service behind Charter, Comcast, and DirecTV. It is projected to surpass Comcast as the top US pay-TV provider by 2026. Our take: While the YouTube TV price increase might test subscriber loyalty, YouTube's broader living room strategy appears hard to beat.
Article
| Dec 12, 2024
Chart
| May 1, 2025
Source: YouTube; Netflix; The Walt Disney Company; Warner Bros. Discovery; Paramount; Roku
Chart
| May 1, 2025
Source: Google; Microsoft; Amazon; Meta; Pinterest; The Walt Disney Company; Roku; YouTube; Snap Inc.; Reddit; Netflix
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.
Article
| Apr 15, 2025
Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.
Article
| Feb 11, 2025
Chart
| Apr 16, 2025
Source: SurveyMonkey; Adtaxi
Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.
Report
| Dec 18, 2024
As recently as 2018, the vast majority of US households had both a CTV device and a traditional pay TV subscription (cable, satellite, or telecom). Since then, traditional pay TV has declined precipitously, while CTV has climbed steadily. Digital pay TV viewership has also ascended in recent years, but nearly everyone in that cohort of households will be watching via a CTV device as well.
Report
| Apr 15, 2024
Nearly three-quarters of Gen Alphas (ages 1 to 12) are online. This means they will likely be more adept than their predecessors at navigating digital spaces and using tech.
Report
| Jan 23, 2025
After a hack exposed sensitive internal data, Disney is looking for other solutions, raising the stakes for Salesforce to restore trust in its products.
Article
| Sep 20, 2024