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A growing share of Amazon鈥檚 health and personal care product sales come from subscriptions. This is a crucial category for the ecommerce giant. Our Amazon forecast predicts health and personal care will be its fastest-growing category over the next two years.

The top spending categories outside of fashion and beauty were personal care, followed by household supplies. And the fastest growing category was vitamins and supplements. Cash App Card. Cash App Card transactions grew 19% YoY over the holiday period. Social commerce purchases made using the debit card surged 139% YoY.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Consumers are looking online for value in grocery and health and personal care. Retailers that can stand out on pricing and customer service are best positioned to win a share of their spending. Key takeaways for retailers and brands:. Double down on mcommerce.

We expect holiday retail sales to grow 4.3% YoY this year, with strong gains in categories such as food and beverage; apparel, footwear, and accessories; and health and personal care. Go further: Check out our US Holiday Shopping 2024 report.

Instead, automated purchasing in daily usage categories such as coffee, pet care, baby care, vitamins, health and nutrition, and personal care removes friction without creating product waste. Invest in TikTok and Instagram to catch a wave of brand awareness. The emerging center of gravity for CPG brand discovery is TikTok.

Fragrance is the fastest-growing personal luxury category in the US, 蘑菇AV forecasts. Brands have taken note of this鈥�-Neiman Marcus just launched a fragrance subscription partnership, Claire鈥檚 has leaned into perfume to chase Gen Alpha鈥檚 approval, and fragrance is Amazon鈥檚 fastest-growing beauty category in the US, 蘑菇AV forecasts.

US haircare sales will grow 6.6% this year, outpacing healthcare and personal care sales at 4.8%, per our forecast. This could bode well for CeraVe鈥檚 new product line. 7. 7-Eleven. To expand its retail media presence, 7-Eleven is rolling out its Gulp Radio network to 5,000 stores. 鈥淲e've seen a lot of retailers move into in-store audio,鈥� said Feger.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

In 2024, food and beverage and health and personal care surpassed $100 million in ecommerce sales, with food and beverage reaching $105.31 billion and health and personal care totaling $149.21 billion.

Health & personal care and apparel & accessories: Both categories saw solid gains with consumers spending heavily on new clothes and cosmetics as they returned to their offices, ventured out on trips, and engaged in other experiences such as dining out. That helped the health and personal care category鈥檚 sales rise an estimated 9.1% and apparel and accessories grow 5.6%.

Walmart announces lengthy beauty sale as it looks to protect its advantage: The retailer is expanding its assortment and refining the in-store experience to appeal to a wider variety of shoppers.

Target is aiming for a bigger piece of the US health and personal care market, which we forecast to grow 3.2% to reach $732.19 billion this year.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

That helps the overall category, especially since the experience of buying health and personal care items in-store can be inconvenient in comparison, he said. Essentials boom: This year, food and beverage and health, personal care, and beauty categories will account for 20.9% of ecommerce sales.

Global gains power L鈥橭r茅al past expectations as US market cools: CEO Nicolas Hieronimus flagged slowing beauty demand and US retailer constraints but noted the brand is well positioned to handle tariff-driven disruptions.

Stores lead in conversion for shoppers buying new brands and products across food and beverage, household supplies, and health and personal care. But ecommerce still plays a role: More than one-third of shoppers who purchased a new food and beverage item did so online, with even higher rates for the other two grocery categories. Beauty and furniture and home goods were evenly split.

For clothing, household supplies, and health and personal care, a better price was the top reason. On social, Instagram and Facebook are the most popular platforms for high-income consumers to discover, research, and evaluate brands and products. 62.4% of high-income consumers use Instagram to discover products and 27.1% use it to research and evaluate them, according to the report.

Ad spend is growing fastest in beauty and personal care. US retail media ad spend on beauty and personal care grew 38.1% YoY in Q2 2024, faster than any other category. However, that percentage is down from 48.1% YoY growth in Q1, per Skai. Sports and fitness saw the largest decrease in retail media ad spend, down 10.2% YoY in Q2.