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鈥淢any of our supplies, like the pet food companies, are selling to other mass merchants, so they鈥檙e already knowledgeable about retail media,鈥� said Lockton. 鈥淭hey鈥檝e been the ones most aggressively investing in it.鈥�. Other suppliers require education.

In addition to using Prime Day discounts to shop pricier categories like consumer electronics and appliances, consumers have begun to use the shopping event to stock up on more CPG products, including household essentials, grocery, and pet care items, per Numerator data.

Dollar General plans to beef up its private label candy, snack, pet food, perishable, and healthcare offerings to offer shoppers more value (and lift margins). The retailer will also double the number of pOpshelf stores this year in a bid to attract wealthier shoppers. Five Below said it would convert 400 stores into its higher-priced Five Beyond concept this year.

For Kroger Precision Marketing, personalizing ads looks like adjusting copy and imagery based on whether an ad is targeting pet owners, eco-friendly shoppers, or health-conscious consumers. Generative AI can be used to adjust campaigns based on contextual data like location. For example, the same ad for beer could be adjusted from one state to another to feature a different football team鈥檚 fans.

鈥淥ver time, you will also see us fully integrate multiprice merchandise more into our stores so our shoppers will find $5 bags of dog food next to our traditional $1.25 pet treats and toys, and our $3 bags of candy will be found in the candy aisle,鈥� said Drieling. The retail lesson: There isn鈥檛 a one-size-fits-all approach to product assortment and pricing.

It鈥檚 a move that makes a lot of sense given Mars鈥� pet and confectionary-focused portfolio, said our analyst Sarah Marzano. 3. Olipop. The soda brand, founded in 2018, announced a deal with the LA Clippers Intuit Dome in California. 鈥淭his is fascinating because so many stadiums in the US have exclusivity deals with either Coca-Cola or PepsiCo,,鈥� said analyst Sara Lebow. 4. e.l.f.

Food and beverage is the primary driver of digital grocery gains, but subcategories like pet food, household cleaning products, and personal care products are also contributing to growth, per our US Digital Grocery 2024 report. 2. Grocer platforms dominate over third-party delivery intermediaries.

Target has more than 45 private label brands across apparel, grocery, pet, and home furnishing. Target鈥檚 commitment to 鈥渘ewness鈥� is one of the reasons why it鈥檚 had such success with its private label business, Target鈥檚 executive vice president and chief growth officer Christina Hennington told Store Brands.

So the study found that people with pets may experience poorer sleep compared to non-pet owners. While the study does assert that there are numerous benefits of owning a pet... Sure, okay. Having a dog was more likely to be associated with sleeping disorders and general trouble falling asleep while cat owners were more likely to experience leg jerks.

Retailers like Walmart, Gopuff, Kroger, and Target are building out their private label offerings across food and beverage, pet, household necessities, and apparel. 3. Gen Z and dupe culture boost private label sales. The key stat: 71% of Gen Z consumers say they sometimes or always buy cheaper versions of name-brand products, according to a survey by Business Insider and YouGov.

鈥淵ou have grocers, you have office supplies, you have pet [retailers].鈥�. On again, off again: On-site media will account for over 85% of retail media spend this year, bringing in $38.59 billion (compared with $6.55 billion in off-site spend), per our forecast. Search is the dominant on-site ad format, generating $29.69 billion this year.

Other categories that performed well included pet products, toys, and apparel. A promising start: The early results are an encouraging sign for Alibaba and China鈥檚 retail landscape writ large鈥攂ut they also highlight the highly price-conscious environment retailers in China face as consumers hold off until major sales events to begin spending in earnest.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Pet supplies: Slight increase in cost, positive ecommerce sales growth, moderate increase in ad spend investment, lower ROAS. Sports and outdoors: Aggressively high change in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS. Tools and home improvement: High increase in cost, minimal ecommerce sales growth, increase in ad spend investment, lower ROAS.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

So our blood pressure drops when we pet a dog, as does the dog's blood pressure. So both benefiting from this. Maybe dogs aren't too fussed. Maybe they're like, "Get off," but we do it anyway. According to Johns Hopkins research... So you probably knew this already. It's conventional wisdom that it calms people down when you pet a dog.

Pets at Home. Members get personalized offers based on their pet鈥檚 profile. Harvey Nichols. The department store recently overhauled its loyalty program to allow members to choose their own benefits, such as triple points on beauty products, free delivery, or a birthday gift. Embrace the mobile revolution. Mobile apps can deliver personalized offers at point of purchase.

Yeah, I think there's a lot of money in pet products. People talk about this as a recession-proof category. Blake Droesch:. Yeah, and it's also a category that is really conducive to e-commerce. I think our forecast says that by 2027, more than half of the sales dollars from pets are going to come from online sales, so they're just in a good position and good category.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

And then they're also partnering with pet care platform pop, I believe it's how you pronounce it, to add pet telehealth services to Woods Walmart plus membership. And it had a pretty good earnings for Q1, so it's a lot going on. Sara Lebow (11:14):. Becky accurately predicted it'd be adding pets to its loyalty program,. Sky Canaves (11:19):.

Pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, cold/cough medicine, over-the-counter allergy medicine, birth control, biotech companies, pet flea and tick drugs, and animal pharmaceutical companies. Pharma will drive the lion鈥檚 share of digital spending, but healthcare is picking up.