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Retailers like Walmart, Gopuff, Kroger, and Target are building out their private label offerings across food and beverage, pet, household necessities, and apparel. 3. Gen Z and dupe culture boost private label sales. The key stat: 71% of Gen Z consumers say they sometimes or always buy cheaper versions of name-brand products, according to a survey by Business Insider and YouGov.

鈥淵ou have grocers, you have office supplies, you have pet [retailers].鈥�. On again, off again: On-site media will account for over 85% of retail media spend this year, bringing in $38.59 billion (compared with $6.55 billion in off-site spend), per our forecast. Search is the dominant on-site ad format, generating $29.69 billion this year.

It was recently joined by SmartRx, a division of cash-back and coupon platform Smarty, that also gives rebates for doctor and dentist visits, vaccines, and pet meds. Our take: Amazon鈥檚 advantage is its growing number of Prime subscribers. But RxPass鈥� limitations exclude a lot of Americans, by geography or health coverage鈥攐r both.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Pet supplies: Slight increase in cost, positive ecommerce sales growth, moderate increase in ad spend investment, lower ROAS. Sports and outdoors: Aggressively high change in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS. Tools and home improvement: High increase in cost, minimal ecommerce sales growth, increase in ad spend investment, lower ROAS.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

So our blood pressure drops when we pet a dog, as does the dog's blood pressure. So both benefiting from this. Maybe dogs aren't too fussed. Maybe they're like, "Get off," but we do it anyway. According to Johns Hopkins research... So you probably knew this already. It's conventional wisdom that it calms people down when you pet a dog.

Pets at Home. Members get personalized offers based on their pet鈥檚 profile. Harvey Nichols. The department store recently overhauled its loyalty program to allow members to choose their own benefits, such as triple points on beauty products, free delivery, or a birthday gift. Embrace the mobile revolution. Mobile apps can deliver personalized offers at point of purchase.

Yeah, I think there's a lot of money in pet products. People talk about this as a recession-proof category. Blake Droesch:. Yeah, and it's also a category that is really conducive to e-commerce. I think our forecast says that by 2027, more than half of the sales dollars from pets are going to come from online sales, so they're just in a good position and good category.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, cold/cough medicine, over-the-counter allergy medicine, birth control, biotech companies, pet flea and tick drugs, and animal pharmaceutical companies. Pharma will drive the lion鈥檚 share of digital spending, but healthcare is picking up.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

It has become more than just a platform for watching short videos of pets and viral dances; it now also encompasses a thriving digital commerce business. Douyin鈥檚 rapid ascent has stirred a few incumbent social and ecommerce giants to act. Douyin will put WeChat in unfamiliar territory. Douyin will dethrone WeChat in 2025 to claim the title of China鈥檚 biggest social platform.

And then they're also partnering with pet care platform pop, I believe it's how you pronounce it, to add pet telehealth services to Woods Walmart plus membership. And it had a pretty good earnings for Q1, so it's a lot going on. Sara Lebow (11:14):. Becky accurately predicted it'd be adding pets to its loyalty program,. Sky Canaves (11:19):.

So we've seen pets at home, which has always been in big kind of retail park out of town locations, and they've started opening a lot of smaller format stores in the London area because they're really Targeting that kind of Gen Z audience who perhaps don't go to retail parks but still have pets and still willing to spend on them. Sara Lebow (05:01):. Well, that brings me to another question.

Love this perspective, Suzy, that shopping for kids is just shopping for pets. Suzy Davidkhanian:. Oh no. But it's because pets are a part of your family is what I meant. Sara Lebow:. I want to talk more about how people are shopping because e-commerce growth is a slightly different story than overall back to school retail spend, according to our forecast.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.

Shopping habits foretell the next phase of digital growth for grocery products.