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Podcast ad revenues, by comparison, will reach $2.5 billion this year. Advertising in games boost brand recall significantly鈥攁 PepsiCo study found that advertising in mobile games boosts recall to 21.9% compared with the average 5.5%, while Overwolf Ads found that PC gamers show 50% higher brand recall for integrated gaming ads.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

Gen Zers continue to overtake millennials in several prominent digital activities and platforms, including social commerce, podcasts, and Instagram.

Social and traditional media are forecast to suffer the biggest pullbacks, though channels like digital display, gaming, and podcasts may also see slowdowns. Q2 and Q3 are expected to be the most volatile periods, as economic indicators shift and tariffs take effect.

Podcast and streaming audio. Digital audio eCPMs were up 1.2% QoQ but down 6.7% YoY in Q2 2024. Both major digital audio formats鈥攕treaming audio and podcasts鈥攆ollowed similar patterns. But, the QoQ increase (0.4%) was smaller and the YoY decrease (8.0%) larger for streaming audio, indicating that it鈥檚 dragging down the overall digital audio category.

Beyond social media giants like TikTok and Meta, brands can diversify their ad spend by investing in sports podcasts and consider partnerships with popular sports personalities鈥攁 strategy that has already proven successful.

B2B influencer marketing has evolved into a key pillar of brand growth. B2B brands are investing in long-term influencer partnerships to build credibility, trust, and engagement with target audiences. Video and social media are driving influencer engagement. LinkedIn is the dominant platform for B2B influencer marketing, with short-form videos and podcasts delivering high ROI.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a 鈥渄eluxe鈥� tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

Podcast advertising is also maturing as podcast networks in Canada deliver better scale and flexibility for brands. Sources. Edison Research. Media Technology Monitor. Rehweel.

Its newly launched sports podcast chart features multiple football and basketball shows, reinforcing how sports content is driving watch time and engagement on the platform. Our take: Disney鈥檚 lawsuit is about more than one executive; it鈥檚 an attempt to retain an edge in a category that is becoming vital to media revenues.

US retail sales will hit $7.334 trillion this year, according to our forecast, a growth of 3.3% YoY. 鈥淲here we鈥檙e headed is something of a new normal of slower 驳谤辞飞迟丑,鈥� said our analyst Zak Stambor.

鈥淚t鈥檚 a huge play for Amazon,鈥� said our analyst Sara Lebow on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's potentially going to undercut Shein and Temu with faster delivery.鈥�. 2. E.l.f. Beauty. e.l.f. Beauty showed strong momentum with 40% sales growth in its latest quarter and a partnership with Dollar General.

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

Most consumers divide their time across gaming, music, podcasts, and social, but streaming remains on top鈥攅ven as mobile becomes the default for short- and long-form video.

It will take time, but Nike can turn things around because the brand strongly resonates with Gen Z consumers, our analyst Zak Stambor said on the "Behind the Numbers: Reimagining Retail" podcast. "I think they can, in relatively short order, execute on a strategy that gets them back to level ground and then to growth.". Here are three reasons behind Nike's recent challenges. 1.

鈥淏NPL usage growth on its own is not bad. There's more use cases, more acceptance, more people using it. That's not a bad thing,鈥� our analyst Grace Broadbent said on the 鈥淏ehind the Numbers鈥� podcast. 鈥淚 think what gets concerning is the underlying trends that BNPL payments are harder to track.

Listen to the full podcast episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. 鈥淧eople will be spending more on the pets that they have already, despite the fact that it鈥檚 been a relatively inflation-wary populous,鈥� said our analyst Jeremy Goldman on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let鈥檚 take a closer look at how some of Amazon鈥檚 business units fared in Q4.

US digital ad spend growth will return to double digits next year at 11.2% growth, following 2023鈥檚 slower growth of 7.8%. Growth certainly won鈥檛 return to the 37.6% growth we saw in 2021, but it will increase steadily. Come 2025, US digital ad spend will pass $300 billion and keep climbing to nearly $400 billion by the end of 2027.

On today鈥檚 podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

Top US advertisers have seen their CMOs鈥� tenures shrink from nearly four years to three years over the past decade, according to April 2024 Spencer Stuart research. This decline stems from increased public scrutiny, pressure to drive revenue growth, and an ever-expanding set of responsibilities.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.