蘑菇AV

Podcast listening, another key source of current affairs information, is significantly lower among Francophones. At just 29%, weekly podcast listening by Francophones was 15 percentage points lower than that by Anglophones. This is consistent with lower Francophone trust levels in digital media. Ecommerce penetration in Quebec mirrors the lagging digital adoption trend.

鈥淪ocial media plays a much bigger role in influencing everything Gen Z does, but this is very different from saying Gen Z over-indexes with social commerce,鈥� our analyst Blake Droesch said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淸Social鈥檚] influence at the top of the funnel is really predominant, but it鈥檚 not necessarily where the majority of Gen Z are doing all of their shopping.鈥�.

Millennials are the No. 1 audience for podcasts (for now). With a 58.8% penetration rate, millennials are currently the top podcast listeners鈥攂ut Gen Z will surpass them by 2026, per our forecast. What does it mean for advertisers? Millennial behavior offers a glimpse into how younger generations鈥� digital habits will shift as they age.

鈥淓very tool that exists right now is getting AI infused into it,鈥� our analyst Henry Powderly said on a recent episode of the 鈥淏ehind the Numbers鈥� podcast. Indeed, 24.0% of people in the US will use generative AI at work next year, per our June 2023 forecast.

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On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at BehindtheNumbers_podcast to see how Suzy's tomato plants are doing. Suzy Davidkhanian:. Yes, it's a farm now. Sara Lebow:. How Suzy's Tomato Ranch is doing. Thank you, listeners. Suzy Davidkhanian:. Thank you. Sara Lebow:. And to Victoria who edits the podcast.

Gen Zers and millennials in our study placed little value on most forms of ads, including traditional TV, out-of-home, radio, print, and podcast ads.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.

On today鈥檚 podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D鈥橝rcy.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Podcast advertising is also maturing as podcast networks in Canada deliver better scale and flexibility for brands. Sources. Edison Research. Media Technology Monitor. Rehweel.

鈥淚f you鈥檙e in Alabama, you should run a very different bookstore to if you鈥檙e on the Upper West Side of Manhattan,鈥� said Daunt on the 鈥淏usiness Studies鈥� podcast as reported by Insider. Curating stores based on location creates a loop that helps Barnes & Noble sell even more books.

It can also convert existing content like webinars, podcasts, or white papers into new formats such as blog posts, social media snippets, or video scripts. How will it create impact? Saves time in the ideation and drafting process, allowing more focus on strategic content planning. Enables marketers to produce a continuous flow of fresh, relevant content, helping maintain audience engagement.

鈥淚ncreasing competition, better devices, and new media are going to make foldable phones more attractive this year,鈥� our analyst Yory Wurmser said on an episode of the 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淚 expect to see them take off.鈥�. Driving the prediction:. Foldable phones will account for 2.2% of the smartphone market in 2024, up 38% YoY, according to TrendForce.

鈥淎dvertisers are just wedded to Meta,鈥� our analyst Debra Aho Williamson said on our 鈥淏ehind the Numbers鈥� podcast. 鈥淔rom the perspective of an advertiser wanting to have a regular, reliable partner to advertise on, Meta is still going to get that lion鈥檚 share of dollars.鈥�. Staying loyal: The familiarity and ease of Meta鈥檚 ad tech has cemented its position as a go-to ad platform.

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Free ad-supported streaming TV (FAST) services like The Roku Channel, Tubi, and Pluto TV will bring in tens of millions of viewers this year, though time spent with the platforms isn鈥檛 comparable to that of Netflix or YouTube, according to our forecast. Still, marketers should keep an eye on these streaming services, especially those with parent companies like Paramount or Fox that may be able to spin free viewers into paid members.

But the degree to which they really seek out and rely on ads as a main revenue driver varies widely, our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast. Subscription-forward: 鈥淣etflix advertising isn't material to them yet,鈥� Benes said.

鈥淭ikTok also has the magical factor鈥攐r maybe not so magical, maybe just algorithmic鈥攖hat anyone can go viral,鈥� said our analyst Sky Canaves on an August episode of the 鈥淩eimagining Retail鈥� podcast. 鈥淪o your micro-influencer, your everyday person on TikTok, can still be a huge resource for a brand working with that person because that video can still reach a huge audience.鈥�. 4.

鈥淭he majority of marketers (70%) think LinkedIn delivers a positive ROI for their organization, according to an August 2023 Hootsuite survey,鈥� our analyst Minda Smiley said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淭hat put LinkedIn ahead of Instagram, Facebook, and YouTube.鈥�. LinkedIn isn't just for job updates.

鈥淭here is a very bright future for [social shopping],鈥� Zia Wigder, our chief content officer, said on an episode of the 鈥淏ehind the Numbers: Reminaging Retail鈥� podcast. 鈥淭his whole idea that it's just not going to happen, that is a myth that refuses to die.鈥�.

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.