蘑菇AV

US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March 蘑菇AV forecast.

Deeper cuts could hit traditional channels like print, radio, and linear TV, which are already under pressure and overexposed to the vulnerable automotive sector. In contrast, digital channels with more measurable outcomes could prove more resilient.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

As recently as 2018, CPG still funneled over half of its ad dollars to traditional TV, radio, print, and out-of-home. By 2020, most CPG marketing was digital, but it still lagged the national average. Four years later, the narrative has flipped entirely: CPG has moved away from traditional media more dramatically than any industry besides tech and retail.

The trend: Consumers are interested in news content they can consume on the go, whether that鈥檚 through podcasts, apps, or radio. Fifty-eight percent of Americans prefer to get their news on a digital device, per Pew Research, and only 5% prefer print publications. Turning search results into audio could appeal to multitaskers who want to stay updated on news without swiping through their phone.

US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.

As with other traditional media鈥攕uch as TV and radio鈥攑residential election years usually provide a bump in ad spending for traditional OOH. Elections will help traditional OOH register 2.2% YoY growth this year, although a stronger economy will also contribute to this rebound.

Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.

But data reveals a country that still values traditional media, as TV holds a 29.4% stake, and radio and newspapers remain in play. The smallest portions go to cinema and Sunday newspaper supplements, which garner minimal shares of 0.3% and 0.1%, respectively. This reflects the shifting focus away from traditional advertising platforms toward more dynamic and interactive digital formats.