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Indeed, Reddit and LinkedIn, for which we forecast US users, also command sizable audiences in Canada. Meta platforms have a commanding lead. Facebook still leads in the total number of monthly users. That鈥檚 due largely to its mass appeal across most age groups. Almost half (46.4%) of internet users ages 65 and older use Facebook, more than double the penetration rate of teenagers.

Oh, I was just on Reddit. Marcus:. Okay. That's how it happens. All right, cool. That is a good one. I've got one for you. Jacob, don't be swayed, but I did invite you on the show. Denmark holds the Guinness World Record for the oldest continuous use of their national flag. Since 1625, they've been using the same flag. I went down a rabbit hole of flags because I'm cool.

With user growth and time spent beginning to plateau across social, LinkedIn, Pinterest, Snapchat, X, and Reddit are each less likely to become a credible third platform. Less than 1 in 7 dollars spent on US social this year will go to these platforms. Some platforms will see healthy growth, but none will gain significant market share.

The news: Texas has launched an investigation into 15 different companies and social media platforms including Instagram, TikTok, and Reddit, over their handling of underage user data and privacy.

Platforms like Reddit are also investing in AI-powered translation tools in over 35 countries. Our take: This feature鈥檚 potential to transform global content distribution is significant. It could particularly benefit educational content creators by enabling them to reach nonnative speakers and underserved demographics. That said, current AI dubbing technology has clear limitations.

Just over a quarter of Black social network users have a Reddit account in 2024, per our forecast. At 26.4%, that鈥檚 the second-highest rate of penetration behind white social network users (30.3%), while the other racial and ethnic groups we track remain below 20%.

GLP-1 patients are going to Reddit and TikTok to discuss how microdosing helps abate common drug side effects. Others report that microdosing helps them achieve their goal of losing only a small amount of weight or losing weight more gradually. Social health influencer Dr.

Mom-centered subreddits provide direction and a space to vent. Groups like r/Parenting (7.7 million members), r/Mommit (2.3 million), and r/beyondthebump (724,000) are in the top 1% of subreddits by size. Posts range from general questions for the community (鈥淒id you swaddle your newborn to sleep?鈥�)

AI licensing deals are off the table, according to Graber, differentiating Bluesky from platforms like Reddit that have signed lucrative deals with AI firms. Learning from mistakes: Though Bluesky has a far smaller user base than X and Threads, its recent surge has turned it into a platform of interest for investors and advertisers.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

But shortly after its launch, Reddit users had voiced strong criticisms of the digital-only bank, which could offer insight into what went wrong:. Potential customers criticized the lack of essential banking functionalities like bill pay, mobile check deposit, and recurring payments from external accounts鈥攆eatures we consider table stakes.

It鈥檚 showing searchers more user-generated content (UGC) from social platforms through its Perspectives feature as well as its partnership with Reddit (announced in February). YouTube, which offers long- and short-form content on every imaginable topic from millions of creators, is also well-equipped to compete with social giants on the search front.

Reddit recently launched AI-powered contextual keyword targeting to help advertisers reach hyper-specific conversations and communities at scale. Our take: While contextual targeting offers significant advantages, it works best as part of a comprehensive targeting strategy.