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Latin America鈥檚 digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There鈥檚 been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?

We're also joined by Blake Droesch, who is one of our senior analysts on the retail and eCommerce team, based out of New York. Hey, fella. Blake Droesch:. Good to be here, Marcus, I suppose. Marcus Johnson:. Okay. Carina Perkins:. Genuinely. Marcus Johnson:. And finally, we're joined by one of our vice presidents of contents, heads up the retail eCommerce desk, based out of New York as well.

In today鈥檚 episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What鈥檚 next for Amazon鈥檚 Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We鈥檒l keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

He's our senior analyst who covers retail in eCommerce based in New York City. Terrible start. What do we have in store for you? We've got three segments, of course, a story of the week, a game, and then we end with some random trivia. Let's start with the story of the week,. Marcus Johnson (03:04):. Navigating Google's new AI search overviews, Carolyn Mims. Nice.

There鈥檚 often a perception that markets in Asia developed digital offerings far faster than the US and Europe鈥攖hat鈥檚 only partially true in retail.

Retail media networks may consider partnering with popular cooking or lifestyle creators to help advertiser clients expand their audience reach on social media. Use this chart:. Assess influencer marketing strategies. More like this:. Are brand-led creator communities the next evolution of influencer marketing?

Gamers in France place the country at the No. 2 spot regionally for average daily time spent with the activity. At 55 minutes daily, it was 5 minutes more than the average for Western Europe. Globally, France ranked 18th among the countries included in the GMI Report. Audio consumption in France was relatively low across traditional and digital formats.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Social networks and emerging channels such as retail media, connected TV, and digital audio will drive B2B鈥檚 digital marketing push. B2B digital ad spending is concentrated in the US and China, but China鈥檚 share is ticking down. B2B marketers in the US will spend $18.34 billion on digital advertising this year, and in China the figure will be roughly $7 billion.

The countries surveyed were Argentina, Australia, Brazil, France, Malaysia, Saudi Arabia, United Arab Emirates, the UK, and the US.

Lemonade鈥檚 burning through its cash: US-based, digitally native Lemonade offers renters' insurance, homeowners' insurance, car insurance, pet insurance and term life insurance, as well as contents and liability policies in Germany, and the Netherlands and renters insurance in France. As of the end of Q2 2023, Lemonade reported a loss of $67.2 million, exceeding Wall Street expectations by $7 million.

But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce. In North America, connected TV (CTV) is carving out a slice of programmatic display ad spending.

37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.

Three-quarters of consumers are still concerned about rising prices, according to Deloitte鈥檚 2024 US Retail Industry Outlook cited by Chain Store Age. Because of this, half of retail executives expect consumers to value price over loyalty in 2024.

Generative AI Chatbots in Retail (蘑菇AV subscription required). Methodology: Data is from the May 2024 Reuters Institute for the Study of Journalism at the University of Oxford report titled "AI and the Future of News: What Does the Public in Six Countries Think of Generative AI in News?"

And if we have numbers like this for France and Germany, and some of them are a little lower, particularly healthcare and pharma, is a little lower in some of the European countries. But CPG is a huge advertiser everywhere. So if you try to take away the junk food, those junk food ads, that's going to have a effect hitting lots and lots of interested parties. Bill Fisher (21:47):.

Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.

The dominance of Amazon and the growth of budget ecommerce sites like Temu have left Etsy under pressure to stand out, and the online marketplace leaned into creative storytelling this year. For example, its debut Super Bowl ad showed America struggling to find an adequate gift for France after receiving the Statue of Liberty.

France 24. Haaretz. Institute for Advanced Studies (IHS). International Olympic Committee (IOC). Ipsos. Malm枚 stad. Municipality of Tel Aviv-Yafo. NatWest. Nielsen. Stockholms stad. The Telegraph. TikTok. Union of European Football Associations (UEFA). Wien Holding. Wonderful Copenhagen. YouGov.