Like Best Buy, Target, and virtually every other retailer at this point, Ulta sees its forthcoming marketplace as an opportunity to expand its assortment without having to bulk up inventory—as well as a chance to beef up ad revenues for its retail media network. It plans to improve the guest experience with deeper personalization, enhancements to its app and website, and better stores.
Article
| Mar 14, 2025
Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.
Article
| Jul 22, 2024
Video and retail media networks (RMNs) will drive programmatic ad spending growth this year. Programmatic ad spend will increase by 15.2% in 2024 to reach $156.82 billion, 75% of which will go to direct channels. Programmatic video ad spending will grow even quicker at 21.2% YoY in 2024 and will continue to grow at a CAGR of 14.3% over the next two years.
Report
| Oct 22, 2024
On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
Audio
| Jul 16, 2024
UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here’s what brands and retailers worldwide can learn from the digitization of UK stores.
Report
| May 7, 2024
In turn, retailers are using these platforms to unlock valuable customer data that can be used to power retail media networks for both in-store and online advertising. But consumers have mixed opinions about the various digital tools aimed at helping them discover, shop, and purchase grocery products. Here are five charts on the current state of consumer attitudes toward grocery technology.
Report
| Oct 25, 2024
Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can’t do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.
Article
| Jul 15, 2024
Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.
Article
| Jul 17, 2024
Retail media will set the pace for digital advertising growth in the coming years as more retailers invest in monetizing the channel and more advertising options become available to media buyers.
Report
| Feb 11, 2025
Report
| Nov 25, 2024
²’s retail media network generated 11 billion impressions in Q1: The retailer is chipping away at Amazon’s dominance, despite the latter’s moves to boost non-endemic spend.
Article
| Jul 12, 2024
Earlier this year, Best Buy partnered with CNET to expand advertisers’ reach among high-intent shoppers. This is a part of a larger trend where retail media networks (RMNs) team up with outside partners to expand their ad capabilities.
Article
| Jun 17, 2024
Some 58% of Association of National Advertisers (ANA) marketers used retail media networks last year, according to a report from the ANA. In the next year, expect to see more movement from marketers outside of consumer packaged goods as brands look to take advantage of the recession-friendly ad space.
Article
| Feb 1, 2023
Retail media networks may be working on standardization, but a universal measurement system is still a dream. Aside from a sluggish move toward standardization, here are four predictions about the future of retail media networks our analysts gave on our “Behind the Numbers: Reimagining ٲ” podcast.
Article
| Sep 18, 2023
Retail media networks deliver 183% higher engagement, but with tradeoffs: Viewability and strategic ad placement are key, says new DoubleVerify report.
Article
| May 28, 2024
From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.
Article
| Jan 4, 2024
Before retail media, brands would pay retailers to market their products, but weren’t necessarily involved in how they were promoted. “Now, it’s more of a conversation,” said Melanie Babcock, vice president of Retail Media+ and monetization at The Home Depot. Retail Media+ is The Home Depot’s retail media network.
Article
| Dec 18, 2023
Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.
Article
| Oct 30, 2023
Membership-based retailers might have an edge in retail media. While most retail media networks tout first-party data and closeness to purchase as benefits of this burgeoning channel, membership stores like Sam’s Club, BJ’s Wholesale Club, and more have rich troves of historical data on its members.
Article
| Aug 28, 2023
Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.
Article
| Jun 3, 2024
Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study.
Article
| Jan 3, 2024
As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.
Article
| Nov 27, 2023
As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness.
Article
| Apr 24, 2023
We project US in-store retail media ad spend will nearly quadruple by 2027, but that’s starting from a fairly small base of $240 million this year, according to our forecast. Here are tips from experts on building an in-store retail media network.
Article
| Sep 25, 2023
In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.
Article
| Apr 22, 2024