蘑菇AV

It鈥檚 a deep dive into time spent with media, traditional and digital media adoption, and digital device ownership across seven regions: North America (including the US and Canada), East Asia and Oceania (including China), South and Southeast Asia, Western Europe, Central and Eastern Europe, Latin America, and the Middle East and Africa.

Abercrombie & Fitch opts not to stock up on inventory despite tariff risks: The retailer is staying lean in order to chase trends and maximize full-price sales.

The news: Ad quality has a big impact on whether gamers will stay in the game or walk away from a session. Over half (52%) of gamers in the US, the UK, Germany, and Japan would quit playing if they encountered multiple disruptive ad features, per Deloitte鈥檚 Quality Drives Value: A Look into Mobile Gaming Ads survey. Our take: Prioritizing features like rewards and skip options can help players feel in control and properly compensated for their time, helping mobile gamers to stay engaged, click through, and return. Poorly timed or deceptive ads, on the other hand, risk alienating gamers and increasing churn.

Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.

Up to half of their user base faces lockout as Asia-Pacific governments impose child safety laws that may set a global precedent for platform governance

A 30% YoY surge in US smartphone imports in March reveals how manufacturers鈥攍ed by Apple鈥攔aced to beat looming Trump-era tariffs.

It鈥檚 a strategy that should build trust with prospective customers amid the sea of medical misinformation flooding social media. Look to D2C healthcare and pharma companies as digital innovators. Consumer-focused brands are prioritizing a convenient online experience with an emphasis on price transparency (which is easier when insurance isn鈥檛 accepted).

The market is growing in India and Southeast Asia. The populations of India and Southeast Asia are growing and are proportionally younger than those of their neighbors to the east. India and Thailand have the fastest-growing pet care markets (including food and products) in Asia-Pacific, with CAGRs of 9.4% and 8.7%, respectively, between 2024 and 2029, per Euromonitor.

These policies represent a sea change鈥攐r, as The Wall Street Journal described it, 鈥渁 profound vibe shift鈥濃�攊n social media content moderation. They are also an acknowledgment that earlier methods of policing content were ineffective and potentially biased in numerous ways:. They were costly and unsustainable. On YouTube, for every minute of real time, there are over 30,000 minutes of video to review.

Best Buy will stick to its tariff playbook despite court rulings: The retailer is doing its best to ignore the noise and focus on how best to serve its customers.

Digital鈥檚 share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region鈥檚 digital ad spending will increase 8.6%, led by India, while China鈥檚 growth will slip noticeably amid the country鈥檚 economic struggles before a rebound the following year.

High tariffs have become an unavoidable part of doing business in the US following the implementation of President Donald Trump鈥檚 sweeping reciprocal duties. Retailers are slowly becoming resigned to the fact that higher tariffs are here to stay鈥攆or now. But their ability to minimize business disruption is severely hampered by the fact that new tariffs can be imposed at any time, which could immediately turn any attempts to adjust sourcing into sunk costs. As e.l.f. Beauty CEO Tarang Amin told CNBC, 鈥淚t鈥檚 the uncertainty around the tariffs that make things more difficult.鈥�

Tapestry dismisses impact of tariffs on FY performance as 鈥渋mmaterial鈥�: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

Some are looking to shift production elsewhere, such as to Southeast Asia, which is for the time being safe from tariffs. But the most likely outcome is that consumers will be forced to shoulder most of the cost increases, which will hurt sales for even value-oriented retailers like Walmart and Costco.

For example, the YouTube Shopping affiliate program is only available to creators in the US and some Southeast Asian markets. But the overall impact of the program has been positive. Nearly half of marketers surveyed by Influencer Marketing Hub in August 2024 said Shopping Collections had significantly boosted sales. Implications for brands. YouTube is down the list for creator commerce.

The need for original, community-driven content will also increase as brands look to stand out among a potential sea of synthetic or similar posts. Forward-thinking agencies are already preparing by hiring creators to quickly and effectively create unique content. Razorfish, for example, has launched Creator Colab, an in-house team of social strategists who develop content for clients.

The news: 88% of mobile app ad spend is concentrated on Google and Meta, per Moloco鈥檚 Performance Through Independence report, despite high user engagement with independent apps. Advertisers who diversified their ad mix beyond the two Big Tech giants saw return on ad spend (ROAS) improve by up to 214%. Our take: Independent mobile apps offer untapped ROI. Reducing reliance on Google and Meta by diversifying mobile app spend could boost reach, hedge against platform risks, and better align with user behavior, especially as privacy challenges threaten to reshape targeting and measurement.

Canada鈥檚 trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Coach plans to open more than 20 of its Coach Coffee Shops in retail and outlet stores this year, per Business of Fashion. There鈥檚 a reason so many luxury brands are turning to hospitality concepts: They are an excellent way to get shoppers through the door, and to keep them spending鈥攅ven if it鈥檚 just on a cup of coffee or branded baseball cap.

Brands whose social strategies revolve around jumping on trends risk becoming part of a sea of sameness. Instead, brands looking to create shareable content should consider strategies that are specific and unique to them. Social media consultant Rachel Karten predicts a future where brands invest in 鈥渢rend-agnostic鈥� strategies that are rooted in a brand鈥檚 own characters and storylines.

On Running leans into premiumization to offset tariff impact: The company plans to raise prices as enthusiasm for its expensive sneakers remains high.