蘑菇AV

In 2009 Variety Magazine wrote about the largest roadblock ever at the time when Sony Pictures Entertainment simultaneously aired ads for the disaster movie 2012, that was on 450 TV networks. This roadblock would reach nine times as many channels. So Rahul, what does the future have in store for roadblock marketing? Rahul Chadha:.

There's an app where viewers can shop the show and simultaneously be on their phones and be watching the content. So I think it's really interesting. And I know TikTok gets a lot of recognition for the live commerce push, but Amazon's trying to do it, too. Sara Lebow:. I don't totally have faith in this one. It's definitely interesting.

The most important sentence in this article to me is by utilizing TikTok on Prime Day, Amazon's able to generate social media engagement, organic buzz, while also allowing consumers to interact with both platforms simultaneously.

Whilst you can be second screening, you have to engage and do some kind of action to get them off your screen. So another reason I think why they can have an impact and just move that needle a little bit. Marcus Johnson:. Mm-hmm. It's a fair argument.

I think people are less tolerant with ads because they can second screen, because our attention spans are becoming shorter and shorter and people before used to have a bit more patience, a bit more tolerance.

People are second screening on their phones while they're in front of the TV. And Gen Z can say that they want to limit screen time all they want, but it doesn't add up to the amount of time they're actually spending on screens. They're spending more time on TikTok and Instagram than ever before. So sorry, but no. Marcus Johnson:. Yeah, I think our time spent...

I know leading into some other forecasts of ours, specifically our simultaneous media users, we estimate 77% of the US adult population regularly watches TV while connected to a device, essentially almost everybody at this point.

And you always get a simultaneous wave of anxiety, on the one hand, for all of the possible negative ramifications, whether that has to do with job losses, ethical dangers, liability, the possibility that none of this is going to be any good, the possibility that companies or clients will dive into this and maybe the results won't be what they want or it'll be a big fiasco, or the platforms in question