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Google鈥檚 Black Friday sales will launch November 21 with deals like 38% off a FitBit Charge 6 and 22% off Pixel Buds Pro 2. While Walmart may not be participating in the Cyber Dozen, its 鈥淏lack Friday Deals鈥� event will kick off Monday, November 25 at 12pm Eastern for Walmart+ members before opening to the public five hours later.

AI can support attendees鈥� experiences via event chatbots (e.g., LiveChat), wearable technology, and branded apps (e.g., Bizzabo). These tools can streamline attendee interactions and assist with registration, provide real-time event details, answer questions, facilitate networking, and offer personalized recommendations. Track and measure the impact of events.

Our take: Amazon says its AI recaps will be rolled out to non-Amazon devices in the coming months, which could improve the user experience even outside its suite of smart devices and Fire TVs鈥攁n important step to take given the abrasive launch of ads and the steady flow of streaming services looking to piggyback off the company鈥檚 enormous subscriber base.

Rising capital expenses for data centers and AI chips underscore Meta鈥檚 commitment to sustaining AI-driven engagement across social media and wearables. Infrastructure investments and demand risks. Amazon: Generative AI (genAI) demand helped drive 48.6% YoY growth in AWS鈥檚 operating income.

Wearable tech. Solos AirGo3 Smart Glasses: This device exemplifies the expansion of AI beyond traditional gadgets. With features like universal translation and ChatGPT access, these smart glasses represent a new frontier for wearable tech advertising, focusing on mobility and real-time interactivity. Why it matters.

Wearables revenue dropped 3.3%, which could be due in part to declining sales of its Vision Pro headset. Apple鈥檚 Q4 profits were dragged down by a one-time 鈧�9.5 billion ($10.3 billion) tax fine paid to Irish regulators, resolving a European Commission (EC) investigation that started in 2016. AI discussions: Mentions of AI on the Q4 earnings call dropped to 39, down from 45 mentions in Q3.

Continued innovation in its Llama multimodal AI models and quick integration of AI search into social media services and wearables like Ray-Ban Meta Smart Glasses indicate continued AI expansion. AI鈥檚 role in dynamically tailoring content, particularly within Instagram Reels, makes it a key factor in Meta鈥檚 engagement goals.

Nevertheless, some consumers may opt for a smart watch instead. Smart watch shipments will grow about 2.9% between 2024 and 2028, per IDC, compared to 17% growth for smart ring shipments. Smart watches still reign over the market due to sheer numbers: Shipments will total 175.2 million in 2028, compared to 3.1 million for smart rings.

The fashion, electronics, and home goods sectors especially are leaning heavily into affiliate programs to drive high-quality traffic and measurable sales growth. Affiliate marketing resonates with younger demographics, particularly Gen Z and millennials, who actively engage with affiliate content on social media and exclusive discount sites.

CTV manufacturers don鈥檛 mind selling at a loss: High market penetration leads Vizio and others to turn to advertising鈥檚 lucrative potential.

As existing users fill out their smart device collection, growth will slow鈥攅ven as overall user growth picks up in 2025. Smart lights are the most accessible smart device. They鈥檙e cheap and easy to install. With Matter, they should be easier to control and more reliable, so we expect high and fairly consistent user growth. Home appliances will finally be integrated into Matter in late 2023.

In her annual tech trend talk at SXSW, futurist Amy Webb outlined how wearables and headsets like the Apple Vision Pro will collect sensory data from users to develop 鈥渓arge action models鈥� as part of this next phase in AI鈥檚 evolution, with the ability to offer increasingly personalized services. Artificial general intelligence (AGI): There鈥檚 no single agreed-upon definition of AGI.

Jumping in the market: Generative AI (genAI) tools have crawled out of the confines of desktop websites and into smartphones and wearables. Tech giants like Google and Apple are already betting big that on-device genAI鈥攊ncluding an expected integration of OpenAI鈥檚 ChatGPT into Siri鈥攚ill win over customers.

Smart device ownership gained across the board. Smartwatch ownership rates had a significant jump YoY. It鈥檚 now at 30.4% penetration in H1 2023, up more than 4 percentage points YoY and from 12.8% in 2019. Millennials and Gen Xers overindexed in smartwatch uptake, likely a reflection of higher income levels. In H1 2023, 41.1% of high-income respondents owned a smartwatch.

With $16 billion in annual losses, Meta slashes app investments for Quest headsets, risking sales to stabilize costs while holding onto a long-term vision for Reality Labs

Those include wearable devices like an Apple Watch or Fitbit, as well as websites or apps that track weight, blood pressure, and mood. The share of consumers using these devices was 40.2% in November 2021. Consumer behaviors won鈥檛 revert to their pre-pandemic ways.

Many rely on wearable devices to track and monitor their health. Half of millennials own some type of a wearable device they use for health purposes, per our survey, compared with 36% of Gen X and 32% of boomers. Smartwatches are the device of choice, used by 76.5% of millennials in our survey, compared with 62% for Gen Xers and 46% of boomers.

Many are wearable owners, with a particular affinity for smartwatches. According to our survey, about 42% own a wearable device that tracks or monitors their health鈥攁 higher share than any other generation outside millennials. And three-quarters of Gen Z wearable owners have a smartwatch, which does more than just track health. But Gen Zers are less likely than other generations to use telehealth.

This dovetails with findings from Parks Associates in 2022 that indicate about 95% of US consumers are willing to pay more for a wearables model if it has advanced health features.