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AI can support attendees鈥� experiences via event chatbots (e.g., LiveChat), wearable technology, and branded apps (e.g., Bizzabo). These tools can streamline attendee interactions and assist with registration, provide real-time event details, answer questions, facilitate networking, and offer personalized recommendations. Track and measure the impact of events.

CTV manufacturers don鈥檛 mind selling at a loss: High market penetration leads Vizio and others to turn to advertising鈥檚 lucrative potential.

Wearable tech. Solos AirGo3 Smart Glasses: This device exemplifies the expansion of AI beyond traditional gadgets. With features like universal translation and ChatGPT access, these smart glasses represent a new frontier for wearable tech advertising, focusing on mobility and real-time interactivity. Why it matters.

With $16 billion in annual losses, Meta slashes app investments for Quest headsets, risking sales to stabilize costs while holding onto a long-term vision for Reality Labs

Jumping in the market: Generative AI (genAI) tools have crawled out of the confines of desktop websites and into smartphones and wearables. Tech giants like Google and Apple are already betting big that on-device genAI鈥攊ncluding an expected integration of OpenAI鈥檚 ChatGPT into Siri鈥攚ill win over customers.

This dovetails with findings from Parks Associates in 2022 that indicate about 95% of US consumers are willing to pay more for a wearables model if it has advanced health features.

A challenging market: We forecast the smart wearables market to grow 4.1% YoY in 2027, down from 6.0% YoY in 2024. As new generative AI (genAI) form factors proliferate, consumers looking for the next big thing could give the genre a boost. Google already tried the smart glasses route with Google Glass, a product it discontinued support for in 2023. The cost鈥�$1,500鈥攎ade them a hard sell.

Hampered by unclear monetization strategy and rising costs, Apple鈥檚 AI push faces steep adoption barriers.

In her annual tech trend talk at SXSW, futurist Amy Webb outlined how wearables and headsets like the Apple Vision Pro will collect sensory data from users to develop 鈥渓arge action models鈥� as part of this next phase in AI鈥檚 evolution, with the ability to offer increasingly personalized services. Artificial general intelligence (AGI): There鈥檚 no single agreed-upon definition of AGI.

As existing users fill out their smart device collection, growth will slow鈥攅ven as overall user growth picks up in 2025. Smart lights are the most accessible smart device. They鈥檙e cheap and easy to install. With Matter, they should be easier to control and more reliable, so we expect high and fairly consistent user growth. Home appliances will finally be integrated into Matter in late 2023.

Active listening: CMG鈥檚 controversial ad tech proposal taps into a long-held fear among consumers that smart devices are listening to them without consent. Before its removal, CMG鈥檚 website even cited the Netflix sci-fi/horror show 鈥淏lack Mirror鈥� in a surprisingly tone-deaf blurb.

I would introduce a wearable. I think the wearable is where the fitness world is going and Peloton needs to, I think, re-center their flywheel and maybe it's not going to be around the bike, maybe it's around the app. Which seems to be a more dynamic part of the subscription and people like to exercise in a multitude of ways.

Because soon as Meta announced their product, for Snap it was both, this is bad for us because now there's a very strong competitor in this space, but on the other hand, this is good for us because it validates this wearables market. Jasmine Enberg (16:40):. Completely. And I think this has been a story with Snap and Meta for a long time. Right.

Smart device ownership gained across the board. Smartwatch ownership rates had a significant jump YoY. It鈥檚 now at 30.4% penetration in H1 2023, up more than 4 percentage points YoY and from 12.8% in 2019. Millennials and Gen Xers overindexed in smartwatch uptake, likely a reflection of higher income levels. In H1 2023, 41.1% of high-income respondents owned a smartwatch.

This chart here shows IDC expects earwear to maintain its position as one of the largest wearable device categories. Last year, 320 million earwear devices shipped worldwide, double the number of smartwatches, which was in second. It didn't have eyewear on this.

Internet users in Latin America also sharply increased their ownership of TV streaming sticks/devices (a 9.8% gain) and smartwatches (a 9.7% gain). Latin America in Perspective. Latin America鈥檚 consumers are highly engaged with both digital and traditional media.

In addition, Norway was second in the region in smartwatch ownership. Norway also made a strong debut in time-spent metrics. It was first in Western Europe in online TV/streaming and print press and second in music streaming and podcasts鈥攁 finding that lines up with its top finish in music/audio streaming.

Smart devices in Indonesia are making the mainstream. Since H1 2019, smart TV penetration has climbed from 21.6% to 35.3%, while smartwatches jumped from 9.7% to 15.5% of respondents. PC/laptop/tablet time in Indonesia dropped 30.1% in the past two years. The ability to access the internet via mobile devices, which accounted for 4:46 in H1 2023, has led to the disposability of desktop-like devices.

The various heads of wearables for RL and also Metaverse for RL, Reality Labs, sorry, they were all using the speaking points of marketing as they were describing the core truth about their brands, and it felt really good because it felt we were properly integrated and they were listening to us and we had a really good partnership.

TV viewing and social media remain on top, while smartwatch ownership grows. Watching broadcast TV is the most popular activity (excluding device usage, such as time spent with mobile, PC, etc.). Central and Eastern Europe spends an average of 2:14 per day watching broadcast TV.

And then of course there's a slew of wearables it some perform well, some perform not well. (05:11):. And of course all of them are getting AI enablement. And they want to come up with something new. And I don't think that there's any silver bullet here.

They鈥檙e the sandwich generation when it comes to their use of wearables and health apps, too. Some 36.2% own a wearable that tracks or monitors their health, per our survey. And 62.1% have used a mobile health app for the same purpose or for fitness or wellness in the past year. Those adoption rates are significantly lower than younger generations, yet higher than baby boomers.