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Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.

Retail ecommerce marketplace sales will rise much faster than overall US ecommerce in 2024: 12.7% YoY versus 8.2%. Marketplaces will continue to outpace total online sales growth at a more moderate rate each year through 2028, per our forecast. The value of marketplace sales will reach $468.33 billion this year, representing 38.5% of total retail ecommerce sales.

Retail marketplace ecommerce sales are growing faster than overall online sales in the US, and a new crop of players with roots in China, like Temu and TikTok Shop, is disrupting the space. Our exclusive research shows how US consumers are shopping across online marketplaces and how their habits are evolving. â€‹. This deck will:​.

Douyin, TikTok's Chinese sibling, is about to become China’s largest social platform. It's also crashing the country’s ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Douyin investments are helping P&G shore up China sales: It’s taking advantage of the platform’s popularity among deal-seeking shoppers to boost its brands’ profiles.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Define the key challenges surrounding customer acquisition and sales growth in mobile commerce. Propose how brands and retailers can create and maintain a mobile shopping experience that meets consumer demands.

Go further: Check out our reports on the Gen Z Path to Purchase 2024, Consumer Approaches Toward Social Commerce, and 4 Charts on Social Shopping Habits.

With digital retail sales moderating after explosive growth, major players like Shopee and TikTok Shop are leaning into social commerce to sustain momentum. Bukalapak’s exit from online sales underscores the widening gap between major players and smaller challengers. The Philippines will be Asia-Pacific’s fastest-growing retail ecommerce market.

Sales are quickly approaching $100 billion. Gen Z’s influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.