Influencers overwhelmingly agree that Meta platforms like Instagram and Facebook will be the next big player in short-form video content if TikTok exits the market. Reels are Meta鈥檚 fastest-growing content type with over 200 billion cumulative views daily, per a Meta report. A standalone app could potentially increase that number, cementing Meta as a short-form video leader.
Almost 8 in 10 customers worldwide (79%) trust influencer recommendations, and 61% said they made a purchase via a link shared by an influencer in the last six months, according to the 2024 "Rakuten Advertising Influencer Survey.". To maximize this impact, experts insist creators diversify their audiences and not become beholden to one platform.
On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
Digital third spaces are an opportunity to move beyond passive engagement and actively communicate with consumers, whether by collaborating with an influencer or participating in conversations in comment sections. Brands should keep an eye on the future of third spaces, which are trending toward tailored micro-communities and curated, influencer-led social commerce, to get ahead of the curve.