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Why they鈥檙e doing it: There鈥檚 abundant evidence that short-form video works across a number of personas and demographics. 53% of teens consume Shorts; for TikTok and Instagram, those numbers rise to 64% and 55%, respectively. B2B professionals believe short-form videos deliver the best ROI. Even influential creators prefer short-form video over other formats when collaborating with brands.

Why they鈥檙e doing it: There鈥檚 abundant evidence that short-form video works across a number of personas and demographics. 53% of teens consume Shorts; for TikTok and Instagram, those numbers rise to 64% and 55%, respectively. B2B professionals believe short-form videos deliver the best ROI. Even influential creators prefer short-form video over other formats when collaborating with brands.

Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.

Moreover, banks should meet Gen Zers where they are: social media. As recession fears grow, educational social media campaigns on budgeting and investing could be another way to win over this demographic. More like this:. FDIC gives potential buyers more time to bid for SVB. Yellen and the Fed check in after the banking sector鈥檚 rough week. Paytechs emerged mostly unscathed from the SVB fallout.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major video sites, major social networks, major gaming sites, historical trends, internet and mobile adoption trends, and demographic adoption trends.

AI for consumers: Popular with key demographics and one of the leaders in time spent with social media, Instagram is serving as Meta鈥檚 testing ground for new features and initiatives like search advertising and Instagram Threads. Its popularity makes it the ideal space to test consumers鈥� appetite for AI. Sentiment around AI is generally low.

The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards.

Social media: Platforms like Facebook, Twitter, and YouTube reveal valuable information on users鈥� interests and preferences. Studying different demographic groups on these platforms can help FIs create targeted advertisements for these groups based on what they鈥檙e consuming. FIs can also use social media platforms to connect and engage with customers and prospects.

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

Segment your target audiences for email, text, and paid social by factors such as intent to purchase, prior behaviors, and demographics, and tailor your message accordingly. While more granular targeting can be pricier, the payoff is significantly higher. 5. Boost customer loyalty.

It鈥檚 easy to be pessimistic about the state of social media in 2023. But while challenges will persist, the shifting landscape will also give rise to more opportunities for marketers to reach social audiences.

Gen Zers turn to social media for product discovery, research, and purchase. Slightly more than half of Gen Zers who purchased a new product in the past six months discovered it on social media, according to our 2024 US Consumer Path to Purchase survey. TikTok and Instagram are the leading social media platforms for product discovery.

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.

Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

Something we've talked about a little bit is the role of social media in luxury. I personally get a lot of content on my TikTok feed of people styling a Loewe dress, a Gucci pair of shoes, and sort of making that whole outfit work.

Marketers should prioritize targeting these demographics when highlighting AI features. Still, Gen X鈥檚 39% interest and boomers鈥� 27% are valuable market segments and should not be overlooked. GenAI joins the chat: The latest bots and virtual users hint at social media鈥檚 future. Major social media platforms are integrating AI assistants at scale.

Gen Z is the platform鈥檚 fastest-growing age demographic: LinkedIn will have 21.1 million US Gen Z users this year, per our forecast, a 13.6% increase YoY. This young cohort sees LinkedIn as a break from other forms of social media.

But the startup doesn鈥檛 recommend using the tool in 鈥渉igh-risk domains鈥� or decision-making situations, per the AP. 38% of Whisper鈥檚 hallucinated content included explicit harms such as violent language, demographic stereotypes, false statements about health conditions, and sexual innuendos, per a study published by the Association for Computing Machinery.

As demographics in the US shift, brands that have historically prioritized advertising to white consumers may find themselves falling behind competitors with more diverse campaigns. Prioritizing political ideology allows brands to connect with consumers in more meaningful ways than ones who focus entirely on monetary value propositions, Collins argued. For example, e.l.f.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

It will be another turbulent year for social media in Latin America. As the number of users nears 400 million, declines at Facebook and Twitter will have profound, long-lasting implications for the region鈥檚 two biggest markets: Brazil and Mexico.

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

Even with human-first creative, AI is useful for simulating audience reactions based on demographics, age groups, or interest areas, Adana said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.