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The social video platform had a more muted presence at this year’s event, and marketers are casting a wider net to reach consumers and develop stronger engagement around content and experiences. Gen Alpha is exerting its influence on brands. Millennial attitudes toward parenting are giving the youngest consumers a greater say in family life and spending. Spatial computing is the new metaverse.

Video remains one of the most memorable ad formats, with 43% of US consumers recalling commerce video ads and 22% recalling social video ads. Meta’s investment in video ad tools should enhance the effectiveness and recall of its ad formats, ensuring advertisers benefit from higher engagement.

And social video is hitting the brakes. Like CTV, social video experienced a pandemic-driven gold rush in 2021. But with total social network ad spending expected to increase just 3.4% this year, social video will hamper growth in programmatic video. As CTV and social video settle into low double-digit growth rates over the next few years, programmatic video will likely follow suit.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

Gen Zers continue to overtake millennials in several prominent digital activities and platforms, including social commerce, podcasts, and Instagram.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what’s next for search, social, streaming, and retail media.

A young, culturally influential, and economically powerful group, Black consumers are shaping digital trends through high engagement with streaming and social media while shaping retail with their distinct shopping preferences.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here’s how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

What do brands need to know about the next wave of digital growth?

In this report, CMOs share how they’re transforming influencer strategies to deliver business impact—and what solution providers can do to help.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.