蘑菇AV

President-elect Donald Trump and Vice President-elect JD Vance appeared on 鈥淭he Joe Rogan Experience鈥� (ranked No. 1 in the US on Spotify), while Vice President Kamala Harris appeared on 鈥淐all Her Daddy鈥� (ranked No. 22 in the US on Spotify).

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers鈥� preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

While it was designed to streamline information work for students, writers, and researchers, NotebookLM was also used for Spotify鈥檚 viral Spotify Wrapped AI podcasts. Nvidia CEO Jensen Huang praised NotebookLM鈥檚 capabilities, saying that he 鈥渦sed the living daylights鈥� out of the AI tool, per ZDNET.

Pandora leads but Spotify is rapidly catching up. Pandora will hold a 21.9% share of digital audio ads sales in 2024, while Spotify captures 16.6% and iHeartMedia 10.0%. Spotify will shrink the gap, trailing Pandora in 2026 by only 0.7%. Audio advertising continues to punch beneath its weight class. Audio spending trails audio time.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Our time spent estimates factor in ad-free subscription-based audio services like Spotify, which is the largest digital audio streamer in Canada. Social media time spent has jumped over the past five years. It will increase 34.0% between 2019 and 2024.

In previous elections, Hulu and Spotify experimented with suspending political ads before ultimately allowing them on their platforms. Instead of banning political ads, most streaming services are now trying to take advantage of the ad spend that鈥檚 flowing in from this sector. Hybrid ad options are the norm for streaming services. Streaming service operators are under pressure to show profits.

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

TikTok and Spotify surge up the rankings when time spent is calculated just among users. When assessing time spent just among a platform鈥檚 dedicated viewers, users, and listeners, the numbers increase dramatically. Netflix and Hulu remain near the top, but TikTok and the two major digital audio services we track (Spotify and Pandora) make huge leaps.

Radio remains relevant, but Hispanics are the most likely ethnic group to pay for Spotify Premium. Tangentially, 32% of Hispanic podcast listeners report making more than $75,000 a year. Marketing to Hispanic consumers requires nuance. Although unified by language and a love for streaming and social media, their differences by region, acculturation, and race are important.

The FTC received numerous comments from consumers supporting the rule and complaining about nebulous cancellation policies for a range of services including Spotify and Netflix, suggesting brands could benefit from increasing consumer transparency.

Last month, Spotify launched its Daylist feature globally to free users. An individual Spotify Premium account is $11.99 per month and a Premium Family account is $19.99 per month. Offline benefits: Offline tools help users make the most of their subscriptions as costs continue to rise.

Religion and spirituality is one of the fastest-growing categories on Spotify, increasing by 85% YoY, according to Spotify鈥檚 鈥�2024 Culture Next: Top Gen Z Trends鈥� report. But Gen Z is more likely to identify as religiously unaffiliated than all older generations except millennials, according to PRRI. Gen Z may show interest in spirituality not affiliated with organized religion.

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

While YouTube Music is a major player that could influence the balance of power, a more significant test would be if a music label clashed with Spotify over rights renewal. While some artists have withheld music from Spotify, a major label or rights group has yet to make a similar move.

Props to Taylor Swift, who was embarrassingly, once again, my number one artist on Spotify this year. Zak Stambor (04:51):. It's just a throwback. That approach is a throwback to the way things used to be, where retailers gave consumers an actual reason to venture into the store to make the purchase. Now you don't need to. You can just go online, which is why a lot of people just did that.

The trend: Personalization is a key strength for Spotify, and customized features like its annual  Spotify Wrapped round-ups add to the service鈥檚 stickiness. New tools like its AI DJ and AI-generated 鈥淒aylist,鈥� which makes a tailor-made playlist that changes every few hours, likely helped retain users amid recent subscription price hikes.

IPG in particular, they've lost business from big clients, Pfizer, Verizon, BMW, Spotify, most recently lost most of its most lucrative account Amazon ad buying assignments, which are split between Omnicom and WPP. So they have been struggling somewhat for a short while. (18:18):. Gents, let's end with this question. Jeremy, I'll start with you.

Technology outages are becoming more common: BofA鈥檚 outage was the latest in a week that saw Verizon, Sony PlayStation, and Spotify all experience hours of unscheduled downtime. While the bank said that the issue was resolved, it didn鈥檛 explain what caused the outage or what steps it plans to take to prevent future incidents.